Brand Strategist - FMCG

• Brand Strategist
• :
• About the Role :

A venture studio dedicated to launching multiple consumer brands concurrently is seeking a highly strategic and innovative Brand Strategist to establish the foundational brand infrastructure for new ventures.

This is a new, individual contributor role responsible for developing the strategic framework - including positioning, narrative, and identity systems before brands enter the market.

The goal is to ensure each brand launches with strong cultural relevance and a clear, compelling identity that resonates with consumers.

Key Responsibilities :

• Develop comprehensive brand strategies from inception, defining positioning, purpose, personality, tone of voice, and messaging hierarchy for multiple brands at various stages of development.
• Conduct in-depth consumer and cultural research, including category mapping, competitor analysis, and social listening, to translate human insights into authentic and resilient brand narratives.
• Establish and maintain brand governance, owning the brand book and ensuring consistent execution of brand strategy across creative teams, founders, and agency partners.

Qualifications & Skills Required :

• 5 - 10 years of experience in brand strategy, marketing, or a related field.
• Proven expertise in developing and implementing strategy frameworks.
• Strong research capabilities, with a demonstrated ability to derive actionable insights from consumer and cultural data.
• Deep understanding of D2C and consumer markets.
• Excellent communication, presentation, and storytelling skills.

• Why Join Us :
• This is a unique opportunity to shape the strategic foundation of multiple emerging consumer brands from the ground up.
• You will play a pivotal role in building the studio's brand infrastructure and ensuring the cultural credibility and market success of its ventures.
• If you are a strategic thinker with a passion for building brands and a desire to make a significant impact, we encourage you to apply