Performance Marketing Specialist (Travel & Hospitality)

About Us

Technoville Consultants is a digital-first consultancy helping brands grow through smart, data-backed marketing strategies. We work with clients across industries, with a strong focus on travel and hospitality — and were growing our in-house performance marketing team to match.

Role Overview

Were looking for a results-driven Performance Marketing Specialist with deep expertise in the travel and tourism space. Youll own the full lead generation funnel — from paid acquisition to nurture — and work closely with our client servicing and creative teams to drive measurable outcomes for travel and hospitality brands.

• Key Responsibilities
• Plan, execute, and optimise Meta (Facebook/Instagram) and Google Ads campaigns focused on lead generation for travel and hospitality clients.
• Build and manage end-to-end conversion funnels — from ad creative to landing page to lead capture and follow-up.
• Run and manage email marketing campaigns including list segmentation, sequencing, A/B testing, and performance tracking.
• Execute WhatsApp marketing campaigns using broadcast tools and automation workflows to nurture and convert leads.
• Analyse campaign data regularly and present insights, optimisations, and recommendations to stakeholders.
• Coordinate with content and design teams to develop high-converting ad creatives and landing pages.
• Track KPIs such as CPL, ROAS, conversion rate, and lead quality; continuously optimise to meet targets.
• Stay updated on platform changes, industry trends, and competitor strategies in the travel marketing space.
• Requirements
• 3+ years of hands-on experience in performance marketing or lead generation, specifically within the travel and hospitality sector.
• Proven expertise in Meta Ads Manager and Google Ads (Search, Display, Performance Max) with a strong track record of generating high-intent leads.
• Solid experience with mailer marketing tools (e.g., Mailchimp, Zoho Campaigns, SendGrid, or similar) — including list management, automation, and reporting.
• Working knowledge of WhatsApp marketing platforms and broadcast tools for lead nurturing and re-engagement.
• Strong analytical mindset with the ability to interpret data and make campaign decisions quickly.
• Familiarity with CRM tools, landing page builders, and lead tracking systems is a plus.
• Excellent communication skills and the ability to manage multiple client accounts simultaneously.