Performance Marketing Analyst

Department Icon Digital Marketing/Marketing
Posted: 1 year ago
1-2 years
Kolkata
Digital Marketing/Marketing
Work From Home
Full Time
Upto ₹0 - ₹0

Posted: 1 year ago
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Posted over 15 days ago, so the role may have closed. Confirm on the employer's page when you apply, or see similar jobs.

Job Description

What role you will play in team: Analyze marketing campaign performance, identify areas for improvement, and provide data-driven recommendations.

What you will do: You will track key metrics, generate reports, and optimize campaigns across different channels to maximize ROI.

Key responsibility:

  • Track and analyze the performance of marketing campaigns across various channels.
  • Identify trends and patterns in campaign data.
  • Develop and present data-driven recommendations for campaign optimization.
  • Use analytics tools (e.g., Google Analytics, Adobe Analytics) to monitor performance.
  • Create regular reports summarizing key performance indicators (KPIs).
  • Collaborate with other marketing team members to improve campaign effectiveness.
  • Stay up-to-date with the latest trends in performance marketing.

Required Qualification and Skills:

  • Bachelor's degree in Marketing, Analytics, or a related field.
  • 1-2 years of experience in performance marketing or data analysis.
  • Proficiency in using analytics tools (e.g., Google Analytics, Adobe Analytics).
  • Strong analytical and problem-solving skills.
  • Excellent data visualization and reporting skills.
  • Proficiency in Microsoft Excel.

Benefits Included:

  • Competitive salary and comprehensive benefits.
  • Professional development opportunities.
  • A supportive and collaborative work environment.
  • Work from home

A Day in the Life:A day involves data analysis, report generation, campaign optimization, and collaboration with marketing team members.

Skills

Performance MarketingGoogle AnalyticsAdobe AnalyticsData AnalysisData VisualizationReportingKPI Tracking

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