Area Manager - Corporate Sales - Beverages

Role Overview:

The Area Sales Manager (ASM) will be responsible for driving sales growth, establishing a strong distributor network, and managing key customer accounts within the respective region. This role requires strong market understanding, distributor relationship management, and the ability to execute sales strategies aligned with business goals.

Key Responsibilities:

• Develop and expand the distributor network in the respective region to achieve sales and distribution objectives.
• Identify, appoint, onboard, and manage distributors and channel partners.
• Drive primary and secondary sales through effective distributor management.
• Maintain strong relationships with key accounts, ensuring high levels of service and retention.
• Conduct regular market visits to monitor competitor activities, gather market intelligence, and ensure effective coverage.
• Execute sales plans, promotional activities, and marketing initiatives to build brand visibility.
• Work closely with the operations and service teams to ensure smooth order fulfilment and customer satisfaction.
• Track and analyse sales performance, monthly forecasts, and business reports.
• Manage collections and ensure adherence to credit policies.

Qualifications & Skills:

• Bachelor's degree in Business, Marketing, or a related field (MBA preferred).
• 2-5 years of experience in channel sales, corporate sales, beverages, or related industries.
• Proven experience in distributor management and regional sales.
• Ability to work independently and manage sales targets under pressure.
• Excellent communication, interpersonal, and analytical skills.
• Good command of MS Office and sales reporting tools.