PPC Analyst

Purpose & Scope:

To support the volume growth of bookings and transactions from the paid search channel. To do this whilst maintaining a constant focus on ROI and key performance measures. To work closely with the UK and India marketing teams to ensure campaigns are delivered in a seamless way.

Roles & Responsibilities

• Should be able to buildout existing keywords base to grow traffic to the website.
• Improving traffic quality by ensuring we are attracting relevant traffic via search engines, and regularly adding to negative keyword lists.
• Regular ad copy creation and testing.
• Landing page testing and optimization.
• Managing and updating keyword bidding based on business reports and analytics.
• Optimizing performance towards target KPIs.
• Using DoubleClick, Google AdWords, Microsoft Ad Center and Google analytics to manage activity, as well as to analyze and report on performance
• Keeping up to date with the regular changes and updates within search engine advertising
• Working closely with the other members of the marketing team to align activity and ensure branding is in unison across all channels
• Monitoring and reviewing budget and spend levels.
• Run display advertising campaigns which leverage cutting edge marketing technologies such as demand-side platforms, advanced behavioral targeting and dynamic creative generation
• Develop and manage campaigns across a variety of technology platforms, inventory sources, and ad formats, leveraging both internal and external opportunities

Skills Required

• Should have strong experience in Search Engine Marketing (SEM) and Paid Search (PPC).
• Experience Managing significant PPC budgets
• Proficiency in MS Excel, PowerPoint, and Word.
• Experience with website analysis using a variety of analytics tools including Google Analytics, DoubleClick as well as internal reporting tools.
• Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing).
• AdWords / Bing certification a plus.
• Previous experience in travel is beneficial, but not essential (highly competitive industries a plus)
• Need to demonstrate an exceptional knowledge of the paid search industry and strong time management skills, alongside exceptional interpersonal and influencing skills.
• You should be able to mix a degree of creativity with pragmatism and an analytical approach, ensuring that core paid search activities are executed and measured effectively, and new opportunities for testing and development are explored.

Education Qualifications & Experience Level

• Any Graduate/ Diploma from a recognized university.
• Should possess a minimum of 3+ years’ of experience in PPC