Digital Marketing Executive

Role & responsibilities

• Plan, create, and manage Google Ads campaigns across Search, Display, Video, and App networks.
• Conduct keyword research, competitor analysis, and identify targeting opportunities.
• Optimize campaigns for CPC, CTR, conversions, and quality score.
• Prepare and manage ad copies, landing page alignment, and A/B testing.
• Monitor campaign performance and create daily/weekly/monthly reports.
• Track conversions using Google Analytics, Tag Manager, and other tracking tools.
• Manage budgets and ensure campaigns deliver within the allocated spend.
• Stay updated with the latest Google Ads trends, tools, and best practices.
• Collaborate with design, content, and sales teams for integrated marketing strategies.
• Identify growth opportunities and recommend improvements to increase campaign performance.

Preferred candidate profile:

• Bachelors degree in Marketing, Business, or a related field.
• 1-3 years of experience managing Google Ads campaigns (Search, Display, Video, etc.).
• Strong understanding of Google Ads Manager, Google Analytics, and Tag Manager.
• Hands-on experience with keyword planning, bidding strategies, and remarketing.
• Good analytical and reporting skills.
• Ability to work with tight deadlines and manage multiple campaigns.
• Excellent communication and problem-solving skills.