Brand & Marketing Manager - Pharma/Retail

Role Overview:

A Retail pharma company is expanding its team and is looking for a Brand & Marketing Manager to help shape the next chapter of their brand. This is a strategic, hands-on role working closely with the Founder.

About the role:

This is an opportunity to shape a brand, not simply run marketing for one. You will work closely with the Founder and play a central role in defining how the company is positioned, experienced and remembered by millions of consumers.

• Get under the skin of the business, work closely with the Founder to understand the vision, ambition, consumer and the nuances of the category.
• Define the company story, what we stand for, why consumers should care, and how we can build a distinctive and trusted brand.
• Build the marketing playbook across store, offline and digital, bringing together brand, consumer acquisition and engagement.
• Turn consumer insights into big ideas, identify opportunities, audiences and conversations that can move the brand forward.
• Build the right team of partners, identify and lead creative, media, digital, PR, social, influencer and activation agencies.
• Make every touchpoint tell the same story, from our stores and digital platforms to advertising, social media and consumer communication.
• Take ideas from thought to market, lead campaigns end-to-end, from strategy and briefing to execution, learning and optimisation.
• Build the Brand & Marketing function as the company grows, including the team, capabilities and ways of working.
• Think beyond marketing metrics, connect brand investments to real business outcomes and growth.
• Make AI and technology a competitive advantage, use emerging tools to unlock better consumer insights, sharper content, smarter personalisation and greater marketing efficiency.