Marketing Specialist - SEA & Oceania

Requirements

• Partner with Regional Sales and Business Heads to develop and execute demand generation strategies to drive pipeline growth and revenue across APAC region.
• Own regional marketing targets for MQLs, pipe generation, new business, and revenue with a strong focus on achieving measurable business outcomes.
• Plan and execute integrated marketing campaigns across digital, events, webinars, referrals, content marketing, SEO, and paid media to generate quality leads.
• Develop country-specific marketing plans, budgets, and go-to-market strategies aligned with regional business goals and quotas.
• Working closely with Sales Heads and BDMs to accelerate the pipe through targeted campaigns, account-based marketing, offers, and lead nurturing programs.
• Planning, organizing and execution of events and webinars end-to-end, ensuring maximum audience engagement, lead generation, and ROI.
• Analyse campaign performance, marketing ROI, and funnel metrics to optimise channel investments and improve CAC.
• Create compelling marketing collaterals, sales presentations, case studies, blogs, digital ads, and other content that supports demand generation and sales enablement.
• Monitor market trends, customer insights, and competitor activities to identify new growth opportunities and optimise marketing performance.

Skills & Experience

• 3–7 years of experience in B2B marketing, with a strong focus on demand generation, pipeline growth, and revenue marketing.
• Experience in the B2B technology space or any related industry will be a strong advantage.
• Goal-oriented, highly driven, and accountable professional, with a proven track record of delivering marketing targets and business results.
• Strong understanding of digital marketing, campaign management, events, webinars, SEO, paid media, marketing analytics, and lead lifecycle management.
• Proficiency in Google Analytics, WordPress, Canva, and Adobe Photoshop.
• Excellent analytical, project management, presentation, and communication skills.
• Bachelors degree in Marketing, Business, or a related discipline.