Paid Media Specialist

Department Icon Data Science Analytics & Machine Learning
Posted: 2 months ago
2-4 years
Pune, Maharashtra
Data Science Analytics & Machine Learning
work from office
Full Time

Posted: 2 months ago
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Job Description

About the Role

Were building out our digital marketing team, and were looking for a Paid Media Specialist to run paid search and social campaigns that deliver a real return, not just clicks.

About You

You like seeing the impact of your work and enjoy improving things day by day. Youre comfortable working in a fast-moving environment and enjoy shaping how digital marketing works as the business grows.

At Access, youll have the space to influence how our websites and digital channels perform, while working closely with people who care about doing the right thing for our customers. Youre curious, practical, and happy to roll up your sleeves when needed — and youre motivated by making things better, not just bigger.

Day-to-Day, You Will

  • Plan, run and optimise Google Ads campaigns (Search, Performance Max) and Meta Ads campaigns end to end.
  • Build retargeting and remarketing campaigns that bring warm audiences back through the funnel.
  • Optimise campaigns for the full conversion funnel, not just clicks — working closely with the Web & Design Specialist on landing page performance.
  • Track and report on ROAS and attribution, and use what you learn to keep improving spend efficiency.
  • Keep on top of AI-led tools like Smart Bidding, Performance Max and Meta Advantage+, and use them to get more from every budget.

Your Skills and Experience Might Also Include

  • An inclination towards hospitality and/or marketing for hotels is a good-to-have — you understand how seasonality and guest booking behaviour affect paid performance.
  • 2–4 years experience running Google Ads and Meta Ads campaigns, ideally with your own hands-on account management rather than agency oversight alone.
  • Comfortable with AI-assisted bidding and creative tools, and confident using them to improve performance, not just switch them on.
  • Strong communication skills and a data-led approach to setting goals, tracking performance and sharing results clearly.
  • A practical, forward-thinking mindset — you spot whats not working and fix it fast.

Skills

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