Area Sales Manager - FMCG/Dairy Business

Description:

: Area Sales Manager (ASM) Dairy / Food Products Industry.

Location:

• 1. Barak Valley, Silchar;
• Middle Assam, Some Part of Arunachal Pradesh.

Experience Required:

• 78 years (Food Industry / Dairy Products / FMCG).

Salary:

• Negotiable (as per experience & industry standards).

Position Overview:

• The Area Sales Manager (ASM) will be responsible for driving sales growth, expanding market reach, and managing the distributor network across Barak Valley. The role demands strong FMCG/Dairy sales expertise, leadership ability, and in-depth regional market knowledge.

Key Responsibilities:

Sales & Market Growth:

• Achieve monthly/quarterly/annual sales targets for the assigned area.
• Identify new market opportunities and expand product penetration in retail and wholesale channels.
• Implement strategies to increase market share for dairy/food products.

Channel & Distributor Management:

• Appoint, manage, and develop distributors and sub-stockists.
• Ensure healthy stock levels, timely payments, and smooth logistics coordination.
• Provide regular training and performance monitoring for distributor sales teams (DSR/ISR).

Retail & Market Execution:

• Ensure product availability, visibility, and placement across all outlets.
• Monitor competitor activities, pricing, schemes, and market trends.
• Conduct regular market visits, route audits, and performance evaluations.

Team Leadership:

• Manage and guide the area sales executives/sales officers.
• Provide coaching, route planning, and performance reviews.
• Ensure high productivity and motivation levels within the team.

Planning & Reporting:

• Prepare weekly/monthly sales reports and MIS.
• Recommend promotional activities, schemes, and market development plans.
• Collaborate with marketing, logistics, and finance teams for smooth operations.

Required Qualifications & Skills:

Education:

• Bachelors degree in any discipline (MBA preferred but not mandatory).

Experience:

• 7 to 12 years of experience in FMCG, Dairy Products, Food & Beverages, or related industries.
• Strong experience in channel sales, distributor management, and retail execution.

Skills & Competencies:

• Excellent communication and negotiation skills.
• Strong leadership and team-handling capability.
• Good understanding of the Local market (preferred).
• Proficiency in MS Excel, reporting, and sales analysis.
• Ability to work under pressure and achieve targets.

Key Performance Indicators (KPIs):

• Sales volume and revenue achievement.
• Market coverage expansion.
• Distributor ROI & performance.
• Visibility and merchandising scores.
• New outlet activation and productivity.
• Team performance & retention.

Salary & Benefits:

• Salary: Negotiable (based on experience and capability).
• Performance incentives, travel allowance, and other company benefits as per policy.

Job Type:

• Full-time.

Benefits:

• Cell phone reimbursement.
• Provident Fund.

Work Location:

• In person.