Brand Manager - FMCG

Brand Manager - FMCG

Description:

Job Summary:
We are seeking a dynamic and results-driven Brand Manager FMCG to lead brand strategy, execution, and growth across channels.
The role is responsible for building strong brands, driving market share, and delivering profitable growth through effective marketing, innovation, and cross-functional collaboration.
Key Responsibilities:
- Develop and execute brand strategy and annual marketing plans aligned with business objectives
- Manage brand positioning, messaging, and communication across ATL, BTL, and digital channels
- Lead product lifecycle management, including launches, relaunches, and portfolio optimization
- Analyze market trends, consumer insights, and competitive landscape
- Drive market share, volume, and profitability for assigned brands
- Work closely with sales, trade marketing, supply chain, and agency partners
- Manage brand budgets, forecasts, and ROI tracking
- Oversee packaging development, pricing strategy, and promotions
- Coordinate with creative, media, and digital agencies for campaign execution
- Track and report brand performance using key KPIs and dashboards
Required Qualifications:
- Bachelors/masters degree in Marketing, Business Administration, or related field
- 5+ years of experience in brand management within FMCG
- Proven experience managing ATL/BTL campaigns and product launches
- Strong understanding of consumer behavior and market research
- Experience working with cross-functional teams
- Strong analytical, communication, and presentation skills