Social Media Marketing Manager

The Brand Palette (TBP) is a creativity-driven branding agency specializing in crafting memorable brand experiences. We offer a comprehensive range of services, including brand identity creation, brand strategy, visual identity, and digital branding. Our expertise spans packaging design, advertising, and web solutions to help businesses tell their unique stories. Based on the belief that our success is tied to the success of our clients brands, TBP is dedicated to helping brands bring their story to life with innovative and impactful strategies.

This is a full-time, on-site Social Media Marketing Manager role based in Chandigarh, India. The Social Media Marketing Manager will oversee the development and execution of social media strategies to enhance brand awareness and engagement. Responsibilities include content creation, developing analytics-driven strategies, optimizing social media performance, coordinating digital marketing campaigns, and ensuring cohesive branding across platforms. The manager will collaborate with cross-functional teams and ensure the effective execution of marketing initiatives to grow the online presence.

• Proficiency in Social Media Marketing and Social Media Optimization (SMO) techniques
• Experience in developing and implementing Content Strategies
• Strong Communication skills with the ability to engage and interact effectively with an audience
• In-depth knowledge of Digital Marketing approaches and tools
• Ability to analyze social media metrics and optimize campaigns for performance
• Creativity, attention to detail, and organizational skills
• Familiarity with popular social media platforms and trends
• Bachelors degree in Marketing, Communications, or a related field
• Prior experience in a branding or marketing agency is a plus