General Trade Manager

We are looking for a dynamic and growth-oriented GT Manager to drive our General Trade business across India for a fast-growing D2C food brand. The role will be responsible for expanding offline distribution, building strong distributor networks, driving sales growth, and strengthening market presence across key channels and geographies.

This is an exciting opportunity to work closely with leadership in scaling a high-growth consumer brand.

Key Responsibilities

• Drive PAN India GT sales strategy and execution across distributors, wholesalers, and retail channels
• Appoint, manage, and expand distributor network across regions
• Ensure achievement of primary and secondary sales targets
• Build strong relationships with distributors, super stockists, and channel partners
• Identify new market opportunities and drive expansion into new territories
• Monitor market trends, competition, pricing, and channel performance
• Execute trade schemes, promotions, and visibility initiatives
• Coordinate with supply chain and operations teams to ensure smooth market servicing
• Track sales performance, collections, inventory, and ROI on trade spends
• Build and manage regional sales teams where required

Requirements

• 5–8 years of experience in General Trade sales within FMCG/Food brands
• Strong understanding of distributor management and GT operations across India
• Experience working with high-growth consumer or D2C-led brands is preferred
• Proven track record of scaling offline sales and distribution
• Strong network within the FMCG/food distribution ecosystem
• Excellent negotiation, analytical, and stakeholder management skills
• Entrepreneurial mindset with ability to work in fast-paced environments