Head - Marketing - FMCG

Our client looking for a dynamic and entrepreneurial Head of Marketing to lead brand strategy, innovation, go-to-market execution, and ecosystem partnerships across our portfolio. The role requires a strong blend of strategic thinking, consumer understanding, commercial acumen, and execution excellence.

The ideal candidate will have experience in high-growth FMCG/food brands and a proven track record of building impactful brands, driving innovation, and delivering measurable business growth.

Key Responsibilities :

1. Brand Strategy & Identity :

• Define and lead the long-term brand vision, positioning, and identity across the portfolio.
• Build strong and differentiated consumer propositions rooted in insights and market trends.
• Drive brand consistency across all consumer touchpoints, channels, and campaigns.
• Strengthen brand sentiment, salience, and top-of-mind awareness through impactful storytelling and communication.
• Lead integrated marketing campaigns across digital, retail, trade, and offline channels.

2. Innovation :

• Drive the innovation agenda across categories and formats.
• Strengthen and scale the current portfolio through consumer-led renovations and extensions.
• Identify whitespace opportunities and develop path-breaking future products and concepts.
• Partner closely with R&D, consumer insights, and commercial teams to bring innovation pipelines to life.
• Monitor emerging food, health, lifestyle, and consumer trends to shape future growth opportunities.

3. Go-to-Market (GTM) & Launch Excellence :

• Lead end-to-end GTM planning and execution for new product launches and campaigns.
• Develop channel-specific launch strategies across general trade, modern trade, e-commerce, and quick commerce.
• Ensure speed, precision, and excellence in launch execution.
• Collaborate with sales and category teams to maximize market penetration and commercial success.
• Continuously optimize launch effectiveness through data, insights, and post-launch reviews.

4. Commercial Impact :

• Drive marketing initiatives that directly contribute to revenue growth, market share, and profitability.
• Own key business KPIs linked to growth across channels and customer segments.
• Build scalable growth programs through consumer acquisition, retention, and portfolio expansion.
• Utilize analytics and performance metrics to improve ROI and decision-making.

5. Ecosystem Management :

• Build and manage strong relationships with creative agencies, media partners, research firms, influencers, and strategic collaborators.
• Partner cross-functionally with Sales, Product, R&D, Finance, and Supply Chain teams to ensure seamless execution.
• Foster a high-performance marketing culture focused on agility, innovation, and accountability.
• Lead and mentor the marketing team while building future leadership capability.

• Success Metrics :
• Brand Power : Strength and consistency of brand sentiment and top-of-mind awareness.
• Innovation Impact : Contribution of new products and portfolio enhancements to growth.
• Commercial Impact : Direct contribution to sales growth across all channels.
• Execution Velocity : Speed, quality, and precision of product launches and campaigns.

• Market Share Growth and Consumer Engagement Metrics.

Ideal Candidate Profile :

• 10-15+ years of experience in FMCG, food & beverage, consumer brands, or high-growth startups.
• Strong expertise in brand building, innovation, GTM strategy, and consumer marketing.
• Demonstrated success in scaling brands and launching successful products.
• Strong analytical, strategic, and leadership skills.
• Entrepreneurial mindset with the ability to thrive in fast-paced environments.
• Excellent stakeholder management and cross-functional collaboration skills.