Posted: 6 months ago
Posted: 6 months ago
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Job Description
Head - Performance Marketing
Description:
- Deliver monthly revenue targets with strong unit economics.
- Set and manage AOV, CAC, LTV, CVR, and ROAS benchmarks.
- Forecast demand and collaborate with inventory planning, product and operations teams.
- Scale paid media (Meta, Google, YouTube, Affiliates).
- Drive efficient CAC and channel profitability.
- Build full-funnel strategies - from awareness to conversion to retention.
- Run fast-paced, creative, and audience experiments.
- Own the complete Shopify experience
- Improve CVR through UX, landing pages, A/B testing
- Ensure the website reflects MIRAGGIO's premium brand aesthetic
- Deploy analytics tools (heatmaps, funnel trackers)
- Build lifecycle journeys across Email, WhatsApp, Push, SMS.
- Drive strong repeat rates and customer engagement.
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