Manager - Sales - General & Modern Trade - FMCG

Key Responsibilities

• Lead sales execution across GT and MT channels, with priority on B & C class stores,

excluding premium chains

• Be market-facing daily, driving retailer engagement, orders, and product visibility
• Collaborate closely with the distributor to:

• a. Strategize territory coverage
• b. Track secondary sales
• c. Resolve execution challenges

• Map, recruit, and manage retailers within targeted zones
• Ensure product availability, display compliance, and local brand activation
• Capture real-time market feedback and competitor insights
• Provide regular sales analysis and actionable insights to leadership
• Support future expansion into other GCC countries as the business scales

What We Are Looking For?

• 5-8 years of FMCG sales experience, with strong exposure to both GT and MT
• Proven experience driving sales through distributors or distributor-led models
• Deep understanding of B & C class markets
• Entrepreneurial mindset with a bias for action and field execution
• Excellent communication and relationship-building skills
• Ability to work independently with ownership mentality
• Prior experience with category launches is a plus (oral care, wellness, or related FMCG)