Marketing Manager

Our client is looking for an experienced Marketing Manager to lead brand growth, consumer engagement, and commercial marketing initiatives for a leading FMCG company. This role requires a strong brand marketer who combines strategic thinking with execution excellence and has spent time in Trade Marketing or Sales to build a deep understanding of the route-to-market and retail ecosystem.

The ideal candidate will have a proven track record of building brands, driving innovation, and delivering sustainable business growth while working closely with Sales, Trade Marketing, Supply Chain, and external agency partners.

Key Responsibilities:

Brand Strategy & Growth:

• Develop and execute annual brand strategies aligned with business objectives.
• Drive market share, revenue, and profitability through effective marketing initiatives.
• Build and manage annual marketing calendars, campaigns, and launch plans.
• Monitor brand health, consumer trends, and competitive landscape to identify growth opportunities.

Consumer Marketing:

• Lead integrated marketing campaigns across ATL, BTL, Digital, PR, and Influencer channels.
• Develop compelling consumer communication and brand positioning.
• Partner with creative and media agencies to deliver impactful campaigns.
• Measure campaign effectiveness and optimize ROI.

Innovation & Portfolio Management:

• Lead New Product Development (NPD) and product renovation initiatives.
• Identify consumer insights and whitespace opportunities.
• Manage product lifecycle, pricing, packaging, and portfolio optimization.
• Coordinate cross-functionally to ensure successful product launches.

Trade & Commercial Marketing:

• Leverage prior Trade Marketing/Sales experience to ensure strong execution at the point of sale.
• Work closely with Sales teams on channel-specific activation plans.
• Develop promotions, shopper marketing programs, visibility initiatives, and retail activation plans.
• Evaluate promotional effectiveness and recommend improvements.

Business & Financial Management:

• Manage annual marketing budgets and ensure optimal allocation of investments.
• Track brand performance, profitability, and marketing ROI.
• Analyze sales data, market research, and consumer insights to support decision-making.

Cross-Functional Collaboration:

• Partner with Sales, Finance, Supply Chain, R&D, Manufacturing, and Procurement teams to execute business plans.
• Build strong relationships with external agencies, research partners, and vendors.
• Ensure timely execution of marketing initiatives across channels.

Desired Candidate Profile:

• MBA in Marketing from a reputed institute.
• Approximately 10 - 12 years of experience in Marketing within the FMCG industry.
• Mandatory experience in Brand Marketing.
• Must have completed a stint in Trade Marketing or Sales (preferably 24 years).
• Experience managing large consumer brands and end-to-end marketing campaigns.
• Strong understanding of consumer behaviour, category management, and retail execution.
• Experience in launching new products and driving innovation pipelines.
• Strong commercial acumen with the ability to interpret business and financial data.
• Excellent stakeholder management and cross-functional collaboration skills.
• Strong analytical, communication, and presentation skills.