Performance Marketing Manager - D2C Baby Care & Wellness

Description:

About the Company

We are a fast-growing natural and Ayurvedic baby care brand based in Ahmedabad, building safe, toxin-free, and effective products for infants and mothers. Our mission is to blend traditional wisdom with modern science to promote holistic child wellness.

Were looking for a Performance Marketing Manager to drive paid marketing campaigns and customer acquisition across D2C platforms and marketplaces. The ideal candidate will be analytical, ROI-focused, and passionate about scaling digital growth through performance-driven strategies.

Key Responsibilities:

• Plan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, and affiliate channels.
• Lead performance marketing strategy for the brand website (Shopify) and key marketplaces.
• Manage end-to-end campaign setup, including ad copy, creatives, targeting, and budgeting.
• Continuously track and optimize for key performance metrics ROAS, CPA, CTR, CPL, and conversion rate.
• Collaborate with internal teams for creative content, landing pages, and remarketing funnels.
• Analyze campaign data, generate insights, and present regular performance reports to management.
• Test and implement new channels and growth experiments (influencer marketing, affiliate programs, etc.).
• Manage retargeting and lookalike audiences to improve customer retention and lifetime value.
• Stay updated on industry trends, platform updates, and emerging advertising tools.

Required Skills & Experience:

• 4 - 8 years of hands-on experience in Performance Marketing / Digital Advertising / Growth Marketing.
• Proven track record in managing high-performing campaigns on Meta Ads Manager and Google Ads.
• Strong understanding of E-commerce / D2C metrics (CAC, LTV, ROAS, attribution, funnels).
• Experience with Shopify, Google Analytics, Meta Pixel, and conversion tracking tools.
• Analytical mindset with deep familiarity with data visualization and reporting dashboards.
• Experience in FMCG / Wellness / Personal Care / Baby Products industry preferred.
• Strong collaboration and communication skills with a creative approach to growth.

Education:

• Bachelors degree (MBA or equivalent preferred).
• Specialization in Marketing, Digital Marketing, or E-commerce is a plus.

Location:

• Ahmedabad, Gujarat (On-site)