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Job Description
Description:
Role Summary:
Lead strategic brand initiatives to drive growth, strengthen brand equity and deliver business results through insights-led marketing and innovation.
Key Responsibilities:
- Develop and execute end-to-end brand strategy aligned with business goals.
- Own new product development (NPD) lifecycle from concept to launch.
- Leverage consumer & market insights to shape brand positioning and communication.
- Plan and manage integrated marketing campaigns across all channels (digital, ATL/BTL).
- Monitor competitive landscape and identify white-space opportunities.
- Manage and optimize brand marketing budgets.
- Work closely with Sales, Trade & E-commerce teams for in-market execution.
- Provide leadership to junior brand team members.
Core Skills & Experience:
- Strong strategic thinking with experience in brand/business growth initiatives.
- Demonstrated success in driving digital marketing and integrated campaigns.
- Expertise in translating consumer insights into actionable marketing plans.
- Excellent project management, cross-functional collaboration & stakeholder management skills.
Skills
Digital MarketingMarketing CampaignsMarketingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
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