Brand Integration & Content Manager - Strategic Alliances - Media/Entertainment

Role Summary:

We are setting up a Strategic Alliances Centre of Excellence (CoE) to shift a technology giants business Marketing from transactional, media-led deals to long-term, value-multiplying alliances across key products and strategically important business themes.

The Brand Integration & Content Manager sits at the intersection of brand, content, and commercial partnerships. Serving as the connective tissue between client and the Partner Organization, you will own the delivery of Tier 1 partnerships with top-tier creators, public figures, major broadcast networks, and global brands.

This role demands a leader who is equally fluent in brand strategy and editorial thinking, ensuring every co-branded initiative, partner campaign, and collaborative content piece is executed with creative integrity, strategic coherence, and measurable impact.

Key Responsibilities:

1.High-Stakes Partnership Management

• Serve as the primary lead for tier 1 partnerships, managing complex relationships with top-tier creators, public figures, major broadcast networks, and leading brands.
• Translate high-level agreements into detailed execution plans: milestones, timelines, workstreams, and owners.
• Drive day-to-day progress to ensure all agreed deliverables are achieved in full and on time.

2. Brand Integration, Stewardship & Advocacy

• Fiercely protect client's brand equity during all phases of the partnership to ensure the company's reputation and values are upheld.
• Ensure client's products show up in the best possible way across all partner assets and experiences.
• Develop and maintain a Brand Integration Playbook, acting as the primary brand counsel to partnership managers during deal structuring.
• Work with brand and creative teams to enforce brand guardrails, visual identity, tone of voice, and policy guidelines, proactively flagging risk issues before they impact the public.

3. Content Strategy & Production

• Build and execute a content calendar specifically for partnerships, translating commercial relationships into compelling stories across owned, earned, and partner channels.
• Develop content formats tailored to different partnership types (e.g., co-authored thought leadership, behind-the-scenes integrations, joint research reports).
• Write, edit, and commission long-form and short-form content, working tightly with internal creative teams and external agencies to produce high-quality assets at pace.

4. Single Point of Contact (Internal & External)

• Act as the single point of contact for the partner for all operational, content, and execution matters.
• Manage creative briefs, feedback loops, and approval workflows between external partners and internal teams.
• Coordinate internally with Product Marketing, Brand, Creative, Media, PR/Comms, and Measurement teams.
• Ensure information flows smoothly between the partner and internal teams, avoiding duplication and misalignment.

5. Measurement, Risk & Optimisation

• Define KPIs for partner content programs (engagement, reach, brand perception lift) and ensure tracking is set up before launch.
• Identify execution risks early (delays, scope creep, creative issues) and escalate in a structured way with actionable recommendations.
• Conduct content audits and post-campaign reviews to surface learnings, highlight impact vs. objectives, and recommend strategies for scaling.

Required Qualifications:

• Experience: 8-10 years of experience in brand management, content strategy, or integrated marketing, ideally in tech, media, or entertainment.
• Track Record: Proven experience managing high-profile external partners, such as major networks, celebrities/creators, or top-tier brands, taking campaigns from deal signing to post-mortem.
• Craft: Exceptional writing and editorial skills, with the ability to adapt brand voice and format across channels and audiences.
• Brand Acumen: Strong understanding of brand architecture, visual identity systems, and co-branding principles.
• Execution: Excellent project management skills, with a demonstrated ability to juggle multiple workstreams, manage creative workflows, and hit tight deadlines.

Preferred Qualifications:

• Experience managing large-scale, complex partnerships (e.g., OTT, sports leagues, or national broadcast networks).
• Familiarity with content management systems, Digital Asset Management (DAM) tools, and creative project management platforms (e.g., Figma, Asana).
• Experience working in or with cross-country/regional teams.
• Exposure to performance marketing metrics and an understanding of how content feeds into brand health.

Skills & Attributes:

• Dual Fluency: You speak both "brand" and "editorial" natively.
• Operator Mindset: You enjoy making things happen, closing loops, and sweating the details.
• Diplomat: You have a sharp eye for brand integrity and possess the proven ability to influence without authority in external rooms.
• Problem-Solver: You anticipate issues, surface them early, and always come with solutions.