Manager - Social Media & Influencer Marketing

About the Role:

The Scatalyst is partnering with a leading global digital platform to hire Social Marketing Managers who will shape and drive impactful social media strategies, creator-led initiatives and audience engagement campaigns in the Indian market.

The role involves developing and executing strategic marketing initiatives across diverse audiences and business verticals, leveraging social platforms, influencer partnerships and content-led campaigns to drive engagement and measurable business outcomes.

We are looking for professionals who understand India's evolving digital and creator ecosystem, have a strong grasp of social media culture and can translate audience insights into effective marketing strategies.

Total Experience: 6 - 9 years

Key Responsibilities:

Social Media Strategy & Execution:

• Develop and execute impactful social media strategies, campaigns and initiatives aligned with broader marketing and business objectives.

Creator & Influencer Marketing:

• Drive creator-focused initiatives, influencer collaborations and content strategies that strengthen audience engagement and build meaningful connections with digital communities.

Campaigns & GTM Initiatives:

• Partner with marketing and business teams to conceptualise and execute integrated campaigns, go-to-market plans and strategic initiatives across different audiences and business verticals.

Content & Creative Strategy:

• Lead social media, influencer and content production agencies to develop innovative, relevant and high-quality campaigns and content.

Creator Ecosystem & Social Commerce:

• Develop creator-facing content strategies, creator-to-creator collaborations and educational content that drives awareness, adoption and consistent usage of platform features, including social commerce initiatives.

Data & Performance Analytics:

• Work closely with insights and analytics teams to monitor campaign performance, audience engagement, brand health and social media metrics, translating data into actionable marketing insights.

Brand Safety & Operational Excellence:

• Maintain brand communication standards, oversee content quality and ensure agency deliverables adhere to brand safety, compliance and operational requirements.

Cross-functional Collaboration:

• Work closely with local, regional and global stakeholders across marketing, partnerships, communications, legal and policy teams to drive effective execution.

What We're Looking For:

• Bachelor's degree or equivalent work experience.
• 5 - 8 years of experience in social media marketing, influencer marketing, digital marketing or integrated campaign management.
• Strong understanding of the Indian social media, influencer and creator ecosystem, including relevant platforms, agencies and emerging trends.
• Experience managing social media, influencer and content production agencies.
• A strong understanding of the digital video ecosystem, including YouTube Shorts, long-form content and live streaming.
• Exposure to creator monetisation, social commerce, e-commerce or creator-focused platform initiatives is highly desirable.
• Strong understanding of content strategy, audience behaviour, campaign planning and execution.
• Proficiency in social media analytics and listening tools; experience with Sprinklr or Brandwatch would be an advantage.
• Excellent communication, stakeholder management and project execution skills.
• A proactive, analytical and creative approach, with the ability to work in fast-paced and ambiguous environments.
• Willingness to leverage AI tools and solutions to improve operational efficiency and quality of work.

Ideal Candidate Profile:

• We are particularly interested in professionals from digital platforms, media and entertainment, technology, consumer internet and influencer marketing ecosystems who have experience building social-first campaigns, managing creator communities and driving measurable marketing outcomes.
• Interested candidates can apply with their updated profiles.