Program Manager - Scaled Marketing GTM - Internet/Online

Scaled Marketing GTM Program Manager

Overview of work scope:

P0 Project Coordination:

• Build a new master GTM activation tracker and project management process to manage complex GTM workflows, enabling a fast and easy way to track key project timelines, milestones and deliverables across multiple workflows, channels and markets.
• Manage project timelines to ensure all key deliverables are executed on time and all stakeholders are clear of action items.
• Provide key recommendation on project timeline adjustment to navigate through any unforeseen roadblocks to minimise impact of key deliverable target timelines.

Project administrative support:

• Coordinate across key project meetings: Managing meeting logistics (scheduling, agendas, note summary), maintaining project documentation, and tracking action items.
• Follow up with each local market to gather inputs or feedback based on key discussion topics and consolidate market inputs.

Project communication:

• Prepares product status reports to share to key stakeholders and is responsible for flagging any potential risks that need to be addressed.
• Help to prepare key project deck and documentation required for sharing project updates to key stakeholders across planning, launch and post launch phase.
• Support in preparing key email drafts for stakeholder alignment and updates.

Content localisation process to scale GTM to non english markets:

• Work with Global or relevant AI tools to generate quality first draft of content translation.
• Coordinate with local markets for timely review.
• Prepare approved localised content for adaptation to activate across different channels (events, email, website, social).

Mandatory qualification:

• Minimum of 10 years experience in marketing executional roles (preferably with B2C experience).
• Have experience working on marketing campaigns across social, email, and online paid media channels.
• Experience in managing large complex multi-channel marketing campaigns.
• Skill and knowledge on key project management tools to manage complex workflows.
• Have some experience working with Google AI tools.

Preferred experience / qualifications:

• Advance skill at data visualisation and experience in developing executive level presentations.
• Fluent in multiple languages (any additional APAC language in addition to English would be an advantage).
• Have led projects to develop automated process and / or project management automated tools.