Magnum Ice Cream - Assistant Area Sales & Customer Manager

Job Title: Assistant Area Sales & Customer Manager

Scope: Distributor Management, Sales & Customer Management

Location: Patna

Life tastes better with ice cream:

With 19.000 expert ice cream colleagues and iconic brands like Walls, Cornetto and Ben & Jerrys, loved in 76 countries, we are the worlds largest Ice Cream company leading the industry.

We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the worlds biggest pure-play ice cream company, we have the scale and ambition to make a real difference.

What truly sets us apart is how we work.

We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high-performance, collaborative and focused on getting things done.

Were curious and ready for whats next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.

The role:

What you'll be responsible for:

1. Area Sales Management:

• Area sales manager is the key pillar for the Kwality Walls Ice Cream company. The person will be required to drive & build the business in his/ her area.

• 1. Deliver revenue growth in general trade.
• 2. Create market development strategy & execute it - distribution growth, visibility, core range selling and delivery of sales targets through extended sales system.
• 3. Manage and lead distributors.
• 4. Lead a direct team of 5-6 sales officers and 40+ indirect sales executives.

2. Market Development:

• In IC - sales manager leads market development, which requires the person to think quarterly growth of distribution (expansion), clearly plan ahead the need of cold chain infrastructure, which the distributor has to deliver. Partner and negotiate with distributor to get the required capital infusion and investments in the business and also make sure business partners (distributors) make the committed ROI, so they remain invested in KW business. The key component of market development is distribution expansion in line with Impulse category, growing new accounts, managing cost to serve and winning volume and value market share.

3. Execution Excellence:

• This role is high on execution, as IC is highly competitive category and is very competitive. The sales manager is expected to drive every day great execution (availability, visibility and right assortment in every freezer) deliver perfect store and perfect assortment metric and be in market visiting sales areas and meeting distributors at least 3 days in a week.

4. Inventory Management:

• The person will also be responsible for the forecasting of his business / SKU needs and should work with supply teams for stock replenishment & carrying right inventory always. As its sales manager responsibility to drive primary and secondary availability.

5. Distributor Operations:

• Area sales manager holds the annual JBP and quarterly growth plans of the distributor in alignment with RSM. The ASM also leads the monthly operating cycle and has to manage monthly claim / ops and damage settlement, with the customer to ensure clean accounting practices and making sure there is no trade spends leakage in system.

6. Leadership:

• The person will also be responsible for leading a direct team of 5-7 people in the assigned sales area. The role holder will provide coach, drive performance, drive weekly and monthly meetings so we track and govern monthly operating plans. The sales leader is also directly responsible for team performance and building their capability.

7. Entrepreneurial Mindset:

• The role is high on independence and entrepreneurial mindset. Person should be highly driven, self-motivated and good in numbers & data.

We're looking for someone who:

• MBA/PGDM degree in Sales/ Marketing / Operations. Person with good analytical and communication skills. As the role involves numbers & data centricity, hence ability to work on excel and comprehend data is a must.
• Entrepreneurial mindset - Can come up with solution and think business growth first.
• Should be target oriented and determined selling skills is required.
• Leader, who can guide the team and also has ability to go in trenches and get work done.
• Go - getter and competitive, one who sees goals as a mechanism to drive performance.
• Good communicator - as customer negotiation will be a key to success.
• Any experience in Impulse category or highly operating role is a big plus.

Leadership Behaviours:

• Should "meet or exceed expectations" on the Standards of Leadership behaviours:

• 1. Purpose & Service: Works from purpose for the good of others.
• 2. Personal Mastery: Always brings their best self.
• 3. Agility: Constantly curious & courageous.
• 4. Business Acumen: Generate value in Channels & Customers.
• 5. Talent Catalyst: Develops & magnifies the power of people.
• 6. Consumer Love: Creates better futures for our consumers every day.
• 7. Passion for High Performance: Inspires the energy needed to win and grow