The Marcom Avenue - Social Media Manager - Marketing Agency

About the Role:

• We are seeking a dynamic, insight-driven Social Media Manager who combines strategic thinking with hands-on execution.
• This role will lead the planning, execution, and optimization of integrated social media campaigns across multiple platforms, leveraging social listening and performance analytics to deliver measurable business impact.
• The ideal candidate is a strong strategist, a data-driven executor, and a confident client partner who thrives in a fast-paced, global delivery environment.

Key ResponsibilitiesStrategy & Planning:

• Develop integrated, award-winning social media strategies aligned with client business objectives and brand goals.
• Create data-driven media plans based on client briefs, audience insights, and platform best practices.
• Leverage social listening insights to inform campaign planning, targeting, and messaging strategies.
• Campaign Execution & Optimization.

Execute, manage, and scale boosted social media campaigns across platforms including:.

• Meta (Facebook & Instagram).
• LinkedIn.
• Twitter/X.
• Snapchat, and others.
• Continuously optimize campaigns to improve performance, efficiency, and ROI.
• Conduct A/B testing across creatives, audiences, formats, placements, and campaign strategies.
• Social Listening & Intelligence.
• Monitor brand, category, and competitor conversations using social listening tools.
• Analyze consumer sentiment, trends, and emerging conversations to derive actionable insights.
• Support online reputation management and response management, along with campaign optimization, using real-time listening data.
• Reporting & Client Communication.
• Develop detailed performance reports, dashboards, and client review presentations.
• Present campaign results, key learnings, and optimization roadmaps to internal and external stakeholders.
• Align media performance with defined business KPIs and brand objectives.

Cross-functional Coordination:

• Collaborate closely with creative, analytics, technology, and account teams to ensure integrated execution.
• Ensure timely campaign deployment while adhering to global and platform best practice.
• Act as a bridge between strategy and execution teams to ensure seamless delivery.

Team & Account Management:

• Manage multiple clients and campaigns simultaneously.
• Mentor, guide, and upskill team members on social media marketing and social intelligence best practices.
• Ensure quality control, operational excellence, and strict adherence to timelines.

Skills & Experience Required/Educational Qualification - Graduate or Postgraduate degree in any discipline.

Experience:

• 8-10 years of experience in social media strategy, marketing, and execution, including award-winning campaigns.

Core Competencies:

• Strong analytical and insight-driven mindset.
• Proven ability to manage multiple clients and priorities effectively.
• Excellent written and verbal communication skills.
• Strong understanding of social media planning, boosted media, and award-winning campaign execution.
• Proactive, detail-oriented, and solution-oriented approach.