Pacific Engineered Surfaces - Marketing Manager/Brand & Marketing Lead - Global Operations

Role : Brand and Marketing Lead (Global Operations)

Job Title : Marketing Manager

Location: Hosur/ Bangalore

(JD)

Objective - To lead the global marketing operations and brand consistency of a luxury surfaces brand across offline and operational touchpoints. This includes global exhibitions, showrooms, events, collaterals, technical documentation, sampling, and asset creation. The role ensures a premium and consistent brand experience across India and international markets (US, Europe, Middle East).Key Responsibilities:

Brand Communication

• Craft and maintain a distinctive brand tone of voice across all internal and external content, ensuring consistency in storytelling across presentations, campaigns, digital channels, and training materials.
• Translate business objectives into clear and compelling brand narratives that resonate with architects, designers, partners, and customers in global markets.Brand Implementation & Consistency
• Ensure all marketing material, dealer branding, showroom kits, and collaterals are aligned to brand guidelines.
• Ensure all marketing material, dealer branding, showroom kits, and collaterals are aligned to global brand guidelines.
• Conduct QC checks and audits to maintain premium presentation at partner locations.

Partner Marketing Activities:

• Manage design, production, and installation of showroom branding, POS elements, and visual merchandising at dealer and warehouse locations.
• Manage design, production, and installation of showroom branding and visual merchandising at dealer and warehouse locations.
• Plan and coordinate global exhibitions, architect events, launch promotions, and customer sampling experiences.BTL Marketing Execution:
• Plan and coordinate trade marketing activities like architect meets, launch events, dealer promotions, and sampling campaigns.
• Oversee production and logistics of sample kits, brochures, display stands, catalogues, and gallery kits.
• Lead project execution across marketing services - manage deployment trackers, timelines, budgets, and vendor SLAs.Exhibition & Trade Show Management:
• Lead end-to-end planning and execution of global exhibitions and trade shows - including booth design, vendor coordination, sampling counters, and customer engagement touchpoints across India, Europe, and the US.
• Develop and deploy complete event kits - including product catalogues, display stands, technical documents, sample boxes, and operational runbooks for flawless on-ground execution.Marketing Collaterals & Sampling:
• Oversee the production and dispatch of sample kits, brochures, display stands, and visual assets.
• Ensure inventory and timely delivery via logistics partners.

Marketing Services Project Management:

• Own execution timelines, vendor SLAs, deployment trackers, and budget compliance across campaigns.
• Compliance, Certifications & Global Coordination - Handle certifications (NSF, CE, ISO, Kosher), trademarks and IP for Kreos
• Operational Excellence & Cross-Functional Alignment - Lead vendor coordination, manage project workflows align with sales, R&D, finance, and production teams for sampling, payments, and sourcing; support color research, product mapping, and SOP creation for seamless marketing execution Collaboration Campaigns:
• Identify and manage collaborations with designers, architects, and social media influencers for organic buzz.
• Design co-branded campaigns or launch stories.

Influencer Marketing:

• Identify and onboard leading architects, designers, and design influencers across key markets to build authentic advocacy for the brand.
• Plan and execute experience-led engagements such as studio visits, design walks, product previews, and curated sampling for specifiers.
• Co-create content and campaign stories in collaboration with influencers and design thought leaders to drive organic reach and brand credibility.Content Development & Management: