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Job Description
- As a Digital Marketing Manager at Phoenix Marketcity Pune, you will be responsible for overseeing the overall digital marketing portfolio and brand building of the Centre by effectively managing social media platforms. With a focus on creating and executing digital marketing strategies, you will work towards achieving business goals through various channels such as social media, email, and search engine marketing. Your role will involve managing social media, email, and content marketing efforts to maintain consistent branding and messaging across all digital platforms.
You will also be tasked with overseeing search engine optimization (SEO), search engine marketing (SEM), and online advertising initiatives to drive website traffic and conversions. Analyzing digital metrics, identifying trends and opportunities, and optimizing campaigns to improve ROI will be crucial aspects of your role. Collaborating with cross-functional teams, including internal stakeholders like marketing and creative teams, to ensure alignment and maximize the impact of digital marketing initiatives will also be part of your responsibilities.
To succeed in this role, you must possess a Bachelor's degree in marketing or a related field, with a preference for a degree in Marketing, Communications, or a related field. Additionally, having at least 6 years of experience in digital marketing leadership, with a proven track record of developing and executing successful digital marketing strategies, is required. Strong understanding of digital marketing channels, excellent leadership, communication, and analytical skills, as well as proficiency in digital marketing tools and software, are essential for this position.
Special skills and attributes that will be beneficial for performing effectively in this role include excellent communication and content creation skills, ability to work in a fast-paced environment, adaptability and willingness to learn new technologies, creativity and innovative thinking, ability to multitask and prioritize tasks, knowledge of digital marketing trends and best practices, familiarity with digital marketing tools and software (e.g. Google Analytics, Adobe Creative Cloud), understanding of SEO principles and strategies, experience with social media advertising and paid search campaigns, data-driven decision making, and strong project management skills.
In addition to the qualifications and skills mentioned above, having experience in mall marketing or the retail industry, certification in digital marketing, and knowledge of data analytics and reporting tools will be advantageous. Staying updated with industry trends and best practices in digital marketing, monitoring emerging trends, and continuously learning to remain competitive and innovative will be key to your success in this role.
If you are looking for a challenging opportunity to lead digital marketing initiatives and contribute to the growth and success of Phoenix Marketcity Pune, we encourage you to apply for this full-time Digital Marketing Manager position.,
Skills
AdvertisingBrandingDigital MarketingContent CreationMarketing ChannelsMediaOptimizationMarketingSearch Engine MarketingSocial Media PlatformsSeoMarketing ManagerStrategiesStrong Project Management SkillsBest PracticesWillingness To Learn New TechnologiesExperience With Social Media AdvertisingAdobe Creative CloudPrioritize TasksInnovative ThinkingContent Creation SkillsFamiliarity With Digital Marketing ToolsCreativityUnderstanding Of SEO PrinciplesAbility To MultitaskDatadriven Decision MakingKnowledge Of Digital Marketing TrendsPaid Search CampaignsSoftware Eg Google AnalyticsExcellent CommunicationAdaptabilityAbility To Work In A Fastpaced EnvironmentIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
The Phoenix Mills Ltd is poised to carve a niche for itself in the Indian real estate sector, be it mega retail malls, entertainment complexes, commercial spaces or hospitality units. Its operations span across most aspects of real estate development; planning, execution, marketing, management, maintenance & sales. The group has real estate assets in Mumbai, Bengaluru, Chennai, Pune, Agra, Indore, Lucknow, Barielly & Ahmedabad.
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