Assistant Manager - Performance Marketing -

Role Overview:
We are looking for a Performance Marketing & SEO Manager to own end-to-end customer acquisition across paid media, SEO, analytics, attribution and conversion optimisation. The ideal candidate is highly data-driven, hands-on with performance platforms and experienced in managing significant budgets against CAC, ROAS and LTV targets.
Key Responsibilities:
- 1. Own campaigns across Google Ads, Meta, YouTube, Shopping & Performance Max.
- 2. Manage budgets, bidding and channel mix to achieve CAC, ROAS & CPA targets.

- 3. Drive technical, on-page & off-page SEO, organic traffic and rankings.
- 4. Lead landing-page, creative and funnel A/B testing to improve conversion.
- 5. Own attribution, reporting and forecasting across paid & organic channels.
- 6. Manage AppsFlyer, Adjust or similar MMPs for attribution, deep linking and fraud detection.
- 7. Work with CRM, Product, Creative and Category teams to improve acquisition and conversion.
- 8. Manage media platforms, agencies and external vendors.
Requirements:
- 8 years in Performance Marketing, Paid Media & SEO.
- Hands-on with Google Ads, Meta Ads, GA4, GTM, Search Console, Ahrefs/SEMrush.
- Strong AppsFlyer/Adjust experience.
- Strong understanding of CAC, ROAS, attribution, technical SEO & conversion optimisation.
- E-commerce, luxury/jewellery or high-AOV experience preferred.
- Strong analytical and stakeholder-management skills.