The Sleep Company - Growth Lead

Growth Lead

The Sleep Company

The role:

You will own Sensory Studio's growth strategy, with performance marketing as the core mandate. You will set the growth plan, manage investment and measurement, and lead a small team that will grow as the business scales.

This is a business-building role: success means driving profitable, measurable growth across the brand's channels - not just improving campaign metrics.

What you'll do:

• Lead performance marketing: Own strategy, budgets and results across Meta, Google and other relevant paid channels. Set clear plans for customer acquisition, revenue and efficiency.
• Scale marketplace advertising: Build and optimize advertising across marketplaces as the brand expands, working with marketplace and category teams to improve sales and visibility.
• Build organic growth: Develop the SEO and organic growth roadmap, in partnership with brand, content and website teams.
• Connect digital growth to retail: Plan campaigns that drive awareness, qualified store visits and sales. Work with retail and business teams to measure how marketing contributes to offline outcomes.
• Make growth measurable: Build a clear view of channel performance, CAC, ROAS, revenue and profitability. Strengthen attribution and reporting, including online-to-offline measurement.
• Improve creative performance: Work with brand and creative partners to develop, test and scale effective campaigns, messages and formats.
• Find and test new growth opportunities: Identify promising channels, partnerships and audience opportunities; prioritize tests based on potential business impact.
• Build the team and operating model: Lead the performance marketing team, develop talent and hire for new growth capabilities as the business matures.
• Work across the business: Align growth plans with brand, product, finance, retail, marketplace and leadership priorities.

What we're looking for:

• 4+ years of experience in growth or performance marketing, ideally in a D2C, e-commerce or consumer brand.
• A track record of scaling paid acquisition while managing for business outcomes and marketing efficiency.
• Strong working knowledge of Meta and Google advertising; marketplace advertising and SEO experience are valuable.
• Commercial and analytical judgment: able to connect marketing investment to revenue, profitability and customer demand.
• Experience building measurement, reporting and experimentation practices.
• Strong creative instincts and the ability to turn performance insights into useful briefs and better campaigns.
• Experience leading people and agencies, with the judgment to build a team as the business grows.
• Comfort operating in an early-stage or fast-changing business, where the role combines strategy with close oversight of execution.