Senior Marketing Manager - ABM & Inbound

Senior Marketing Manager ABM & Inbound Marketing

Location: Hyderabad (Onsite)

Experience: 58+ Years | B2B Marketing Leadership

About The Smarketers

The Smarketers is a growth-focused B2B marketing agency helping SaaS and technology companies accelerate pipeline and revenue through full-funnel marketing, strategic ABM programs, inbound growth, performance marketing, and sales alignment.

We operate in a high-accountability environment where marketing is measured by pipeline influence, deal acceleration, and revenue contribution not vanity metrics.

We are looking for a Senior Marketing Manager who can lead integrated ABM and inbound programs with strong strategic ownership and measurable business impact.

Role Overview

As Senior Marketing Manager ABM & Inbound, you will lead multi-channel demand generation initiatives that combine Account-Based Marketing, inbound marketing, content strategy, performance marketing, and marketing automation.

This role requires:

• Deep understanding of B2B buyer journeys

• Experience in building pipeline-driven ABM programs

• Strong inbound marketing architecture

• Alignment with Sales and RevOps

• Ownership of KPIs and measurable outcomes

• Ability to manage teams and client stakeholders

You will operate at both strategic and execution levels within a fast-paced B2B agency environment.

Key Responsibilities

ABM Strategy & Target Account Growth

• Own and execute Account-Based Marketing programs including ICP definition, segmentation, account tiering, and personalization frameworks.

• Design multi-touch, multi-channel campaigns targeting high-value accounts.

• Collaborate closely with Sales to align ABM plays with revenue targets and deal cycles.

• Use intent signals, engagement data, and account insights to refine targeting and messaging.

• Drive account penetration, engagement scoring, and opportunity acceleration.

Inbound Marketing & Organic Demand Generation

• Architect inbound programs that attract high-intent B2B buyers across the funnel.

• Build content ecosystems aligned with awareness, consideration, and decision stages.

• Integrate SEO-driven content, thought leadership, gated assets, webinars, and conversion pathways.

• Align inbound efforts with modern digital discovery patterns including answer-driven search and community-led visibility.

• Leverage dark social channels (LinkedIn conversations, Slack communities, WhatsApp groups, newsletters, founder networks, industry forums) to amplify brand visibility and referral traffic.

Full-Funnel Demand & Performance Alignment

• Plan and execute integrated demand generation campaigns across organic and paid channels.

• 
  Align SEO, paid media, email, social, and retargeting into unified pipeline strategies.

• Optimize landing pages and nurture workflows to improve MQL-to-SQL conversion.

• Ensure marketing activities directly contribute to pipeline velocity and revenue growth.

Content Strategy & Positioning

• Lead content strategy across blogs, whitepapers, case studies, webinars, reports, and sales enablement assets.

• Ensure messaging aligns with ICP pain points and progression triggers.

• Develop thought leadership positioning for clients and in-house brand.

• Drive distribution strategy across owned, earned, paid, and community channels.

Marketing Technology & Automation

• Drive execution using marketing automation platforms such as HubSpot.

• Design workflows for lead nurturing, scoring, segmentation, and lifecycle tracking.

• Integrate CRM, analytics, and campaign data to create unified performance visibility.

• Build scalable processes within the agency for repeatable campaign success.

Analytics, Reporting & KPI Ownership

• Define and track KPIs including:

• Pipeline influenced

• MQLs and SQLs

• Account engagement scores

• Conversion rates

• Cost per opportunity

• Revenue contribution

• Build dashboards using tools such as HubSpot, Looker Studio, DashThis, Airtable.

• Deliver strategic insights, not just reports.

• Continuously optimize campaigns based on performance data.

Sales Enablement & GTM Collaboration

• Partner with Sales and RevOps to align messaging, lead qualification, and follow-up strategies.

• Create enablement materials including pitch decks, persona-based messaging, and campaign briefs.

• Support GTM planning for new offerings, product launches, and strategic initiatives.

• Ensure seamless marketing-to-sales handoff.

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Get Hired

Team Leadership & Project Management

• Lead and mentor marketing team members across content, SEO, paid, and campaign functions.

• Drive accountability, quality, and timely project execution.

• Manage multiple client accounts within a B2B agency structure.

• Own project planning using structured trackers and project management systems.

Required Experience & Skills

• 58+ years of experience in B2B marketing, ABM, inbound, or demand generation roles.

• Proven track record of driving measurable pipeline and revenue impact.

• Strong understanding of full-funnel marketing architecture.

• Experience working with SaaS or technology clients preferred.

• Expertise in marketing automation platforms (HubSpot preferred).

• Understanding of SEO fundamentals and content-led growth.

• Experience managing LinkedIn Ads, Google Ads, and retargeting campaigns.

• Strong analytical mindset with KPI ownership.

• Excellent client communication and stakeholder management skills.

• Experience working in a fast-paced B2B agency culture.

What Were Looking For

• A strategic growth leader, not just a campaign executor.

• Someone who understands that marketing must influence revenue.

• A marketer who can connect ABM, inbound, performance, and sales into one cohesive system.

• A leader who builds scalable frameworks and repeatable processes.

• High ownership, accountability, and performance mindset.

Why Join The Smarketers

• Lead high-impact ABM and inbound programs for global B2B brands.

• Direct exposure to SaaS and technology growth strategies.

• High visibility and strategic ownership.

• Performance-driven culture with strong growth trajectory.

• Opportunity to shape marketing transformation initiatives within the agency.