The Smarketers - Manager - B2B Growth Marketing

B2B Growth Marketing Manager
Location: Hyderabad, India.
About Us
We are a leading B2B sales and digital marketing agency committed to driving revenue growth for our clients through data-driven strategies, advanced automation, and innovative marketing solutions. We are looking for a B2B Account Manager Sales & Marketing with a strong background in demand generation, ABM, and inbound marketing. If you have a passion for leveraging AI, marketing automation, and cutting-edge tools to deliver exceptional results, we want to hear from you!.
About You
You are a results-oriented marketer with hands-on experience in managing revenue-driven marketing programs. You excel in demand generation, ABM, and inbound marketing strategies, leveraging automation, AI-driven tools, and data analytics for measurable impact. You are a strong leader, capable of managing and mentoring a high-performing marketing team while continuously innovating and experimenting with new strategies.
Key Responsibilities
Marketing Strategy & Revenue Growth

- Develop and execute integrated ABM, Inbound Marketing, and Demand Generation strategies

to drive pipeline growth.

- Lead multi-channel marketing campaigns (email, paid media, SEO, content) for high-impact lead generation.

- Identify upsell and cross-sell opportunities to maximize revenue from existing accounts.

- Innovate and implement AI-powered marketing solutions to improve efficiency and results.
Sales Enablement & AI-Driven Marketing

- Work closely with sales teams to create enablement assets (sales decks, case studies, battle cards).

- Implement AI-driven predictive analytics, automation, and personalization to enhance marketing effectiveness.

- Manage and optimize marketing automation platforms (HubSpot, Marketo, Pardot, etc.) to streamline lead nurturing.

- Analyze intent data and behavioral insights to improve targeting and engagement.
Performance Marketing, SEO & Programmatic Advertising

- Plan and manage Google Ads, LinkedIn Ads, programmatic advertising, and retargeting campaigns.

- Oversee SEO strategy, including technical SEO, content optimization, and link-building initiatives.

- Drive conversion rate optimization (CRO) efforts to improve landing page performance.
Data-Driven Insights & Reporting

- Build real-time dashboards and performance reports using Google Analytics, HubSpot, and Tableau.

- Continuously monitor and optimize marketing campaigns based on data-driven insights.

- Provide strong case studies demonstrating measurable revenue impact from past marketing programs.
Team Leadership & Project Management

- Hire, mentor, and develop a team of marketers to deliver high-impact campaigns.

- Manage multiple client accounts, ensuring projects are executed efficiently and aligned with business objectives.

- Utilize project management tools (Asana, Trello, Monday.com) to track progress and deadlines.
Market Intelligence & Continuous Learning

- Stay ahead of industry trends, AI tools, and emerging marketing technologies to maintain a competitive edge.

- Monitor competitor activities and recommend innovative solutions for market differentiation.

- Continuously experiment and improve strategies for faster, more effective marketing execution.
Requirements

- Experience: 3-5 years in B2B marketing and sales enablement with a track record of managing multi-channel programs.

- Marketing Technology: Hands-on experience with 2-3 marketing automation platforms (HubSpot, Salesforce, Marketo, Pardot) and intent data tools (Bombora, 6sense).

- AI & Automation: Strong understanding of AI-driven marketing platforms for faster execution and efficiency.

- Ad Platforms & SEO: Expertise in Google Ads, LinkedIn Ads, programmatic advertising, and SEO tools (SEMrush, Ahrefs, Screaming Frog).

- Data & Reporting: Strong grasp of analytics platforms (Google Analytics, Tableau) to track and optimize performance.

- Communication Skills: Excellent written and spoken English, with strong interpersonal and client-facing communication skills.

- Project Management: Strong organizational skills with experience using project management tools (Asana, Trello, Monday.com).

- Continuous Learning: Passion for experimentation, innovation, and staying ahead of industry trends.
Why Join Us?

- Work with top-tier B2B brands and cutting-edge marketing technologies.

- Lead innovative, data-driven marketing programs that drive real revenue impact.

- Opportunity to grow, experiment, and continuously improve your marketing skill set.

- Competitive salary with performance-based incentives.

- Be part of a collaborative and forward-thinking marketing team redefining B2B success!.