Social Media Marketing Coorindator

JOB DESCRIPTION: SOCIAL MEDIA MARKETING COORDINATOR

Location: Lajpat Nagar, New Delhi

Textiles & Fabrics | B2C Retail

Full-Time | In-Office

Salary & Benefits: INR 18,000-32,000/mo + ESI + PF + Bonus

Job Overview

We are looking for a Marketing Coordinator to oversee the marketing activities, brand communications, and promotional initiatives of a B2C fabric retail business based in Lajpat Nagar, New Delhi. The role involves working directly with the Directors to understand business objectives, develop practical marketing plans, and ensure their successful implementation through external agencies, vendors, and internal teams. The ideal candidate should possess a strong understanding of consumer marketing, social media management, and brand positioning, with the ability to independently coordinate multiple stakeholders and take ownership of marketing deliverables.

Key Responsibilities

• Work closely with the Directors to understand business requirements, marketing priorities, and brand development objectives.
• Recommend branding initiatives, promotional activities, and marketing opportunities suited to the companys target customers.
• Manage and oversee the companys social media accounts, particularly Instagram and Facebook.
• Plan content calendars, promotional communications, product showcases, and audience engagement activities.
• Coordinate with designers, photographers, content creators, and digital marketing agencies for content production and publishing.
• Act as the primary point of contact between the Directors and external marketing vendors.
• Obtain quotations, coordinate approvals, negotiate commercial terms where appropriate, and oversee execution.
• Resolve operational issues and ensure that marketing assignments are completed without requiring constant intervention from management.
• Coordinate the production of promotional materials, product photography, advertising creatives, and other marketing assets.
• Maintain campaign schedules and monitor progress against agreed objectives.
• Evaluate campaign performance and recommend improvements based on customer response and business outcomes.
• Provide regular updates to the Directors on ongoing marketing activities, vendor performance, and campaign progress.
• Maintain records of marketing expenditure, vendor commitments, project timelines, and completed deliverables.

Qualifications & Experience

• Bachelors degree in Marketing, Business Administration, Communications, or a related discipline.
• 3–5 years of relevant experience in brand management, marketing operations, digital marketing, or marketing coordination.
• Experience working with B2C brands, preferably in textiles, fabrics, fashion, apparel, lifestyle, or retail.
• Proven experience coordinating external agencies, freelancers, or marketing service providers.
• Practical understanding of Instagram, Facebook, Meta Business Suite, content planning, and digital marketing campaigns.
• Ability to prepare marketing briefs, coordinate budgets, monitor timelines, and evaluate campaign performance.
• Strong written and verbal communication, negotiation, organisational, and stakeholder management skills.
• Working proficiency in MS Office or Google Workspace.

What we offer

A competitive salary. ESI & PF Benefits, Yearly Bonus.

This position offers direct exposure to business leadership and the opportunity to contribute to the development of a consumer-facing retail brand. The selected candidate will have meaningful responsibility for coordinating the companys marketing initiatives and shaping its brand presence in a competitive retail market.