Group Product Manager/Senior Product Manager/Product Manager - Ophthalmology Segment - Pharma

Designation: Product Manager - Ophthalmology

Department: Product Management Team

Business Unit: Ophthalmology

Reporting To: Marketing Head - Ophthalmology

Job Location: Delhi

Qualification: Bachelor's degree in Pharmacy, Life Sciences, or a related field (MBA preferred).

Total Experience: 4 - 15 years

Job Summary: Designing and executing effective brand strategies in the ophthalmic segment, driving market share growth, launching new products, and ensuring profitable business performance in alignment with organizational goals.

Key Responsibilities:

Strategic & Brand Management:

• Develop and implement annual marketing plans, brand strategies, and promotional campaigns for the Ophthalmology portfolio.
• Conduct in-depth market analysis to identify opportunities, competitive threats, and customer insights to drive decision-making.
• Manage the lifecycle of key brands, ensuring optimum positioning, visibility, and sales growth.
• Plan and execute new product launches with cross-functional collaboration.

Business Development & Market Expansion:

• Identify potential therapy gaps and evaluate opportunities for new product development in Ophthalmology.
• Collaborate with the sales team to design field strategies, marketing activities, and physician engagement initiatives.
• Build strong relationships with key opinion leaders (KOLs), ophthalmologists, and institutions to strengthen market presence.

Team Leadership & Cross-Functional Collaboration:

• Lead and mentor a team of product managers and marketing executives.
• Work closely with sales, medical affairs, regulatory, and supply chain teams to ensure seamless execution of strategies.
• Provide training and support to the field force on product knowledge, brand positioning, and campaign execution.

Performance Management & Analytics:

• Monitor brand performance through KPIs such as market share, growth rate, and ROI.
• Conduct periodic reviews with the sales team to track performance against targets.
• Ensure optimal utilization of marketing budgets while maintaining cost efficiency.