Lead - Influencer Marketing

Key Responsibilities:

• Design and execute end-to-end influencer marketing campaigns that align with broader business objectives to increase brand visibility and engagement.
• Manage the full lifecycle of creator partnerships, from initial outreach and contract negotiation to content approval and performance tracking, ensuring optimal ROI.
• Lead marketing communications efforts by crafting compelling briefs that empower creators to produce authentic content while maintaining strict brand guidelines.
• Analyze campaign data and market trends to provide actionable insights to leadership, refining future strategies for better audience penetration.
• Cultivate and maintain long-term relationships with top-tier influencers and talent agencies to secure exclusive opportunities and preferential rates for the brand.

Required Skillset:

• Demonstrated ability to manage complex, multi-channel influencer campaigns with a proven track record of delivering high-growth marketing outcomes.
• Exceptional communication and interpersonal skills, enabling you to negotiate effectively with stakeholders and build rapport with diverse creator communities.
• Strong analytical mindset with the ability to translate raw campaign metrics into strategic narratives for senior management.
• Proven capacity to thrive in a fast-paced, on-site work environment in Gurugram, balancing multiple projects with varying deadlines and creative requirements.
• A deep understanding of the digital landscape, including platform-specific algorithms and emerging trends in social media marketing.
• A postgraduate degree in Marketing, Communications, or a related field from a premier institute is preferred to ensure a strong foundation in strategic brand management.