Manager - Influence Marketing

Role Mandates:

• 6+ years of Influencer/Creator Marketing experience, with strong exposure to high-volume influencer campaigns across Instagram and YouTube.
• Team handling experience: should have managed a team of Executives/Associates and be comfortable driving targets and campaign execution through the team.
• End-to-end Influencer Marketing ownership: influencer sourcing, pipeline building, campaign planning, execution, negotiations, and performance tracking.
• Strong commercial & negotiation skills: experience negotiating influencer commercials, managing budgets, and handling influencer/agency relationships.
• Data-driven campaign management: hands-on experience tracking CPV, engagement rate, reach, creator mix, ROI and other campaign KPIs.
• Budget allocation & optimization: ability to strategically allocate budgets across Instagram/YouTube and optimize campaigns for reach, engagement and ROI.
• Strong creator network/pipeline across relevant categories, with the ability to continuously onboard new and relevant creators.
• Gurgaon-based / comfortable working 100% in-office.