Email Marketing Manager

What role you will play in team: You will lead the development and execution of email marketing campaigns, manage email marketing automation and deliver high-impact marketing messages to our target audience across various customer segments.

What you will do: This includes designing email templates, segmenting audiences, optimizing email deliverability, and analyzing campaign performance. You’ll collaborate with designers, and other marketers for successful executions.

Key responsibility:

• Develop and execute email marketing campaigns aligned with overall marketing strategies.
• Segment email lists based on customer behavior and demographics.
• Design and develop engaging email templates.
• Manage email marketing automation using marketing automation tools.
• Monitor email deliverability and address any issues.
• Analyze email campaign performance and provide reports.
• Stay up-to-date on email marketing best practices.

Required Qualification and Skills:

• Bachelor's degree in Marketing or a related field.
• 3-5 years of experience in email marketing.
• Strong understanding of email marketing principles.
• Experience with email marketing platforms (e.g., Mailchimp, Constant Contact).
• Excellent analytical and reporting skills.
• Proven ability to manage multiple projects simultaneously.
• Experience with A/B testing.

Benefits Included:

• Competitive salary and benefits package.
• Opportunities for professional development.
• Collaborative and creative work environment.
• Medical, dental, and vision insurance.
• Paid time off.

A Day in the Life: You may find yourself working on creating email campaigns, sending email blasts, analyzing metrics, testing different approaches, and collaborating with your team on the next big marketing initiative for the company.