Head Of Marketing- D2C/Marketplace/Quick-commerce

: Head of Marketing

Company: The Wellness Shop (Urbaine Consumer India Pvt. Ltd.)

Location: Bengaluru/ Jaipur

Experience Required: 12-15 Years

Industry: Beauty & Personal Care / D2C Wellness

Job Overview

We are looking for a dynamic, growth-obsessed Head of Marketing to own the entire revenue and growth engine of The Wellness Shop. The core of this role is performance marketing mastery on Meta and Google — scaling customer acquisition profitably at a significant budget. Beyond that, this person will also own marketplace and quick-commerce growth (Amazon, Flipkart, Nykaa, Myntra, Blinkit, Zepto), retention/lifecycle marketing, and influencer marketing. Ideal for someone who thinks like a performance marketer first, and a category general manager second.

Key Responsibilities

Performance Marketing (Meta, Google & Beyond)

• 1. Own and execute performance marketing strategy across Meta, Google, YouTube, and other paid digital channels — this is the single largest lever of the role.
• 2. Manage and optimize large annual ad budgets (₹25–30+ crore) with clear ROAS, CAC, and LTV targets.
• 3. Scale customer acquisition profitably while protecting unit economics.
• 4. Run structured experimentation — A/B testing across creatives, funnels, and landing pages — to continuously find and scale winners.
• 5. Identify new paid channels and partnerships for incremental growth.

Marketplace & Quick Commerce Management

• 1. Own and scale presence across Amazon, Flipkart, Nykaa, Myntra, Blinkit, Zepto, and other relevant marketplaces/quick-commerce platforms.
• 2. Drive revenue growth, improve rankings, and maximize brand visibility across all platforms.
• Manage listings, pricing strategy, inventory planning, and fulfillment in coordination with product and operations teams.
• 3. Build and maintain strong relationships with platform account managers to unlock new features, placements, and growth opportunities.

Retention & Lifecycle Marketing

1. Own retention marketing across Email, SMS, WhatsApp, and CRM automation (Klaviyo, MoEngage, WebEngage, Clevertap, or similar).

2. Improve customer LTV through remarketing, lifecycle campaigns, and repeat-purchase strategies.

Influencer & Brand Marketing

• 1. Lead influencer marketing strategy — sourcing, negotiation, campaign execution, and ROI tracking.
• 2. Oversee brand marketing initiatives that support both performance and long-term brand equity.
• 3. Collaborate with creative and content teams to ensure consistent brand voice across all channels.

Team Leadership & Cross-Functional Collaboration

• 1. Build, lead, and mentor a team across Meta/Google Ads, Marketplaces, Retention/CRM, and Influencer Marketing.
• 2. Set clear KPIs per channel and ensure alignment across the full-funnel marketing strategy.
• 3. Work closely with product, operations, and finance teams to ensure seamless execution of all growth initiatives.

Analytics & Reporting

1. Track and report on ROAS, CAC, LTV, MER, contribution margin, marketplace rankings, and traffic/conversion metrics.

2. Build dashboards and present data-driven insights and recommendations to leadership.

Qualifications

1. 12-15 years of experience, with primary depth in performance marketing (Meta and Google) managing annual ad budgets of ₹25–30 crore or more, and additional experience in marketplace/e-commerce management.

• 2. Proven track record scaling D2C brands profitably through paid digital channels.
• Extensive experience managing marketplace and quick-commerce platforms — Amazon, Flipkart, Nykaa, Myntra, Blinkit, Zepto.
• 3. Strong experience with retention/CRM tools (Klaviyo, MoEngage, WebEngage, Clevertap, or similar).
• 4. Demonstrated experience with influencer marketing strategy and execution.
• 5. Strong knowledge of the beauty, personal care, or wellness sector strongly preferred.
• 6. Deep understanding of attribution models, analytics tools, and tracking frameworks.
• 7. Experience building and leading cross-functional marketing teams.
• 8. Excellent analytical, communication, and leadership skills; entrepreneurial, ownership-driven mindset.
• 9. B.Tech / MBA (Tier 1/2 preferred), though strong demonstrated experience can outweigh formal education.

What We Offer

• 1. Ownership of the full marketing and growth charter for a fast-scaling D2C wellness brand.
• 2. High-visibility, strategic role with direct exposure to leadership and business decisions.
• 3. Performance-driven, entrepreneurial environment.