Social Media Executive

AboutTheWork Journals

The Work Journals is an execution-first creative and marketing agency based in Mumbai.

We work across four verticals: Brand, Weddings, Interiors and Gifting, including our sub-verticals The Wedding Journals and The Interior Journals. We care less about decks and more about delivering work that shows up, on time, every week.

Aboutthe role

The Chief Instagram Officer owns the Instagram presence of 5-6 client brands end to end. You will be the client's point of contact, plan and design their grids, edit reels, publish on schedule, and report on what's working.

It's a hands-on role for someone who can think like a strategist and execute like a content creator.

Location Tardeo, Bombay Central, Mumbai [ DO NOT APPLY IF YOU CANNOT TRAVEL ]

• Work mode: Work from office (WFO)
• Working days: Monday to Friday
• Working hours: 10:30 - Till 7:30 PM
• Portfolio: 5-6 brands at a time
• Field work: Occasional shoots
• Reports to: Founder

The editorial mindset

We want someone who thinks editorial, lives editorial and breathes editorial. Every grid should read like a magazine spread, and every reel should feel like a story worth stopping for.

You think in themes, series and narratives, not one-off posts.

You care about typography, white space, colour and how a grid looks as a whole.

You write captions with a point of view, not filler. You notice what editorial brands, magazines and creators are doing, and bring that

sensibility to every client.

Most importantly, you heavily use Ai with the RIGHT PROMPTS!

Key responsibilities

• 1. Client coordination
• Act as the day-to-day point of contact for 56 brands.
• Take briefs, share content plans, collect feedback and get approvals on time.

2. Grid design

Plan and design monthly Instagram grids that stay true to each brand's identity on Canva. Create static posts, carousels, covers and story creatives.

3. Video editing

Edit reels and short-form videos on VN. Add captions, transitions, music and on-trend formats that suit each brand.

4. Posting and scheduling

Write or finalise captions and hashtags. Schedule and publish content as per the approved calendar.

5. Monitoring

Track daily performance, comments and DMs across all accounts. Spot trends and flag opportunities or issues early.

6. Reporting

Prepare monthly performance reports for each brand: reach, engagement, follower growth and top content. Turn insights into next month's plan.

7. Shoots

Occasionally go on brand shoots to capture content and direct reels.

How to apply

Send your CV and a portfolio (feel free to email on twjteams@gmail.com) with 23 brand Instagram accounts or reels you've worked on. Mention your current notice period in your application.

Shortlisted candidates will get an assignment to complete. Moving to the next round depends on completing it, and it's where we look most closely for your editorial eye.