Marketing Specialists

/ Job Responsibilities:

1. Digital Marketing & Campaign Management

• Manage social media platforms (Instagram, YouTube, LinkedIn) for growth.
• Plan, execute & optimize paid campaigns (Meta, Google, YouTube).
• Apply SEO best practices for content & website visibility.
• Run email and WhatsApp marketing campaigns (automation flows).
• Track & analyze campaign performance with actionable insights.

2. Website & Hosting Management

• Manage WordPress sites updates, uptime, troubleshooting.
• Oversee hosting accounts (Hostinger, GoDaddy, Bluehost) & domain renewals.
• Ensure smooth functioning of plugins (Elementor, WPForms, PAFE, Automator, etc.).
• Update Shopify stores (products, landing pages, blogs, offers).

3. API Setup & Integrations

• Configure/manage payment gateways & APIs (Razorpay, Cashfree, Stripe).
• Manage Shopify, Shiprocket, WhatsApp APIs (WATI/AiSensy).
• Set up and monitor webhooks for payments, LMS platforms, and logistics.
• Troubleshoot integration issues quickly.

4. LMS & E-commerce Platforms

• Manage LMS platforms (Knorish, etc.): course setup, automation, user management.
• Ensure seamless student & customer experience

5. Automation & Tech Tools

• Optimize workflow automation (Pabbly, Automator plugins).
• Leverage productivity tools (Calendly, Notion, Asana, Manatal).
• Coordinate between marketing and operations for smoother execution.

6. Analytics & Reporting

• Develop and maintain dashboards (Google Analytics, Tableau, Power BI).
• Monitor website uptime (UptimeRobot) and performance metrics.
• Provide reports on funnels, customer journeys, and campaign ROI.

Desired Profile of the candidate:

Required Skills & Qualifications

• Bachelors degree in Marketing, IT, or related fields.
• 2+ years experience in Digital Marketing execution (ads, SEO, campaigns).
• Strong experience in

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  WordPress, hosting, and domain management.
• Familiar with Shopify, LMS platforms (Knorish or similar).
• Good knowledge of API integrations, payment gateways, automation tools.
• Experience with CRM/ERP systems (Zoho, Odoo, Freshworks).
• Familiarity with analytics & tracking (Google Analytics, Tableau, InsightIQ).
• Proficiency in email/WhatsApp marketing tools.
• Basic design/editing ability (Canva or similar).
• Strong organizational and documentation skills.
• Problem-solving mindset with ability to troubleshoot across systems.

Preferred Background

• Marketing-first mindset, with confidence in handling website/tech stack.
• Organized, proactive, and comfortable working across multiple systems.
• Interest in wellness, yoga, and holistic health (a big plus).

Minimum Experience:

2-4 years