Marketing Executive

Key Responsibilities

• Assist in planning and executing marketing campaigns (digital, print, events) to support business objectives
• Create, edit, and manage marketing content and collateral such as brochures, presentations, case studies, blog posts, newsletters, and social media content
• Coordinate with design, sales, and technical teams to ensure marketing materials align with brand and messaging
• Conduct market research, competitor analysis, and audience segmentation to inform marketing strategy
• Monitor, measure, and report on campaign performance (KPIs) and suggest optimizations
• Support lead generation efforts, nurture prospects, and assist in maintaining the marketing database / CRM
• Manage and update digital channels (website, social media) and assist with SEO / content planning
• Ensure consistency of branding and messaging across all communication channels
• Stay updated on industry trends, emerging marketing tools/technologies, and best practices

Requirements / Qualifications

• Experience: 2 to 5 years in marketing, preferably in B2B / industrial / technical space
• Education: MBA (Marketing) / BBA (Marketing) / BE / BTech with specialization or strong interest in marketing
• Excellent verbal and written communication skills
• Strong content creation, editing, and storytelling ability
• Demonstrated experience in developing marketing collateral, digital content, or campaign materials
• Familiarity with marketing tools / platforms (email marketing, CMS, social media dashboards, basic analytics)
• Analytical mindset with ability to interpret data and derive insights
• Good organizational skills, ability to manage multiple tasks and meet deadlines