Senior Copywriting & Content Development

We are looking for a creative and strategically driven Copywriter to join our team. This role goes beyond writing — we are looking for someone who can think conceptually, contribute to campaign strategy, and translate business objectives into compelling brand communication. The ideal candidate should be able to craft engaging, platform-first content while also contributing to content direction, messaging, and creative ideation.

• Write compelling, clear, and engaging copy across platforms including social media, websites, emailers, ad campaigns, scripts, presentations, and marketing collateral.
• Develop campaign messaging, taglines, brand narratives, and content concepts aligned with brand objectives.
• Adapt tone of voice basis brand identity, audience, and platform requirements.
• Create both long-form and short-form content across multiple industries and categories.

• Contribute to content and communication strategy for brands across digital and offline touchpoints.
• Translate marketing objectives, consumer insights, and brand positioning into effective communication ideas.
• Participate in campaign ideation, creative brainstorming, and messaging development.
• Help shape monthly content directions, campaign hooks, and thematic narratives for brand calendars.
• Work closely with strategy and account teams to ensure communication aligns with broader brand and business goals.

• Collaborate closely with designers, strategists, account managers, and performance marketing teams to develop integrated campaigns.
• Build copy that complements visual storytelling and strengthens creative output.
• Present content rationale and communication thinking when required.

• Develop social media captions, reels/scripts, ad copy, and content calendars for multiple brands.
• Understand digital trends, audience behaviour, and platform nuances to create relevant and engaging communication.
• Write performance-focused copy for paid campaigns where required.

• Ensure consistency in brand voice and messaging across all communication.
• Proofread and edit content for clarity, grammar, and brand alignment.
• Manage multiple brands, priorities, and deadlines in a fast-paced agency environment.

• 2–5 years of experience in copywriting/content writing, preferably within a marketing, advertising, or creative agency.
• Strong portfolio showcasing campaign thinking, social media copy, branding, and digital communication.
• Excellent command of English with strong writing, editing, and storytelling skills.
• Ability to think strategically and conceptually, beyond executional writing.
• Strong understanding of branding, consumer behaviour, digital marketing, and social media.
• Ability to multitask and manage multiple brands simultaneously.

• A strong writer with strategic thinking ability.
• Someone who can contribute ideas, not just execute briefs.
• A creative storyteller who understands culture, trends, and brand building.
• Detail-oriented, collaborative, and comfortable working in a dynamic agency environment.