Digital Marketing Specialist

We are looking for a dynamic Digital Marketing Specialist with a strong foundation in website development to join our team. This role combines expertise in digital marketing strategies with hands-on website management to drive online visibility, traffic, and conversions.

Key Responsibilities

• Digital Marketing Campaigns:
• Plan, execute, and optimize multi-channel digital marketing campaigns, including SEO, SEM, PPC, email marketing, and social media advertising.
• Develop and manage content marketing strategies to enhance brand presence and engagement.
• Website Development & Management:
• Design, develop, and maintain the companys website, ensuring functionality, performance, and a seamless user experience.
• Implement on-page SEO best practices, including metadata optimization, schema markup, and responsive design.
• Perform routine website updates, troubleshoot issues, and ensure website security and compliance.
• Analytics & Reporting:
• Monitor website and campaign performance using tools like Google Analytics, Google Tag Manager, and SEO platforms.
• Generate detailed reports on website traffic, campaign ROI, and user behavior, providing actionable insights.
• Marketing Automation & CRM Integration:
• Manage marketing automation tools and integrate CRM systems for streamlined lead generation and nurturing.
• Implement website forms, CTAs, and landing pages aligned with marketing goals.
• Collaboration:
• Work closely with designers, content creators, and developers to align marketing efforts with business objectives.
• Coordinate with sales and operations teams to create cohesive marketing strategies.

Qualifications

• Experience:
• 23 years of experience in digital marketing with demonstrated website development expertise.
• Technical Skills:
• Proficiency in website development using HTML, CSS, JavaScript, and WordPress (or other CMS platforms).
• Strong knowledge of SEO tools and digital advertising platforms (Google Ads, Facebook Ads Manager).
• Familiarity with website hosting, domain management, and performance optimization tools.
• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Soft Skills:
• Strong analytical and problem-solving abilities.
• Excellent communication and project management skills.
• Ability to work independently and collaboratively in a fast-paced environment.

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