Head - Marketing - Education

Description:

• Build a Movement. Not Just a Brand.
• What if marketing wasnt about campaigns but about changing how millions discover their purpose?
• Welcome to Impacteers where careers meet AI, community, and opportunity.
• Were not a job platform.
• Were a career ecosystem, a signal amplifier, a movement in motion.
• Now, were looking for a Head of Marketing who can take this story and make the world feel it.

The Mission:

• Turn Impacteers from a fast-growing platform into a category-defining global movement.
• Define the narrative
• Build the flywheel
• Scale the impact

What Youll Actually Do (Beyond the Buzzwords):

Build a Category:

• Own and shape the story of AI-powered careers & B2T (Business-to-Talent)
• Create narratives people remember, repeat, and rally behind

Drive Growth That Compounds:

• Design viral loops, referral engines & community growth systems
• Turn users into advocates, not just signups
• Think: growth > marketing, ecosystem > funnel

Humanize AI:

• Translate complex AI into clear, relatable, high-trust stories
• Build belief in AI-powered career journeys

Master Multi-Sided Marketing:

Build strategies for:

• Talent (students, professionals)
• Employers (HR, recruiters)
• Mentors & institutions
• Balance supply, demand & engagement like a pro

Own Product-Led Growth:

• Drive activation across features: jobs, mentorship, events, learning
• Optimize journeys from curiosity to career action

Build a Thought Leadership Engine:

• Own LinkedIn, media, reports, storytelling
• Lead conversations around Future of Work, AI Careers, Employability

What Were Looking For:

You are NOT just a marketer if you:

• Have scaled platforms / marketplaces / HRTech / EdTech / communities
• Understand referral-first growth & network effects
• Can balance brand + performance + product growth

You ARE the right fit if you:

• Think like a founder
• Build like a creator
• Execute like a growth operator

Your Superpower Stack:

• Category creation
• Growth hacking
• Storytelling
• Community building
• Product-led thinking

Why This Role is Different:

Because you wont just:

• Run ads
• Launch campaigns

You will:

• Shape a new category
• Build a career movement
• Impact millions of lives