Solar Marketing Executive

Job Summary: The Solar Marketing Executive will lead marketing efforts to promote the company's EPC services in the solar energy sector. This role involves strategic planning, market analysis, branding, and collaboration with sales and technical teams to drive business growth and establish the company as a leader in the renewable energy market.

Key Responsibilities:

• Develop and implement marketing strategies to promote solar EPC services.
• Conduct market research to identify trends, customer needs, and competitive positioning.
• Create and manage marketing campaigns, including digital marketing, content creation, and social media.
• Collaborate with the sales team to generate leads and support business development efforts.
• Organize and participate in industry events, trade shows, and conferences to enhance brand visibility.
• Build and maintain relationships with key stakeholders, including clients, partners, and media.
  
• Monitor and analyse marketing campaign performance, providing insights and recommendations for improvement.
• Ensure consistent branding and messaging across all marketing channels.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).
• Proven experience in marketing within the solar or renewable energy industry, particularly in EPC services.
• Strong understanding of solar energy technologies and the EPC project lifecycle.
• Excellent communication, leadership, and project management skills.
• Proficiency in digital marketing tools, CRM software, and analytics platforms.

Skills:

• Strategic Marketing Planning
• Digital Marketing (SEO/SEM)
• Market Analysis and Research
• Content Creation and Management
• Event Planning and Coordination
• Brand Management
• CRM and Lead Generation
• Analytical and Problem-Solving Abilities