Program Lead - Marketing Analytics

Tiger Analytics

Digital Marketing/Marketing

98+ Applicants

Posted: 1 week ago

8-10 years

Pune, Maharashtra

work from office

Posted: 1 week ago

Applicants: 98+

Job Description

About Company

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Job Description

Tiger Analytics is global analytics consulting firm. With data and technology at the core of our solutions, we are solving some of the toughest problems out there. Our culture is modelled around expertise and mutual respect with a team first mindset.

Working at Tiger, youll be at the heart of this AI revolution. Youll work with teams that push the boundaries of what-is-possible and build solutions that energize and inspire. We are headquartered in the Silicon Valley and have our delivery centres across the globe. The below role is for our Chennai, Bangalore & Hyderabad office.

About the Role:

The Project Lead for Marketing Analytics owns end-to-end delivery of the Marketing Analytics program, including planning, stakeholder coordination, requirements management, dashboard enhancement delivery, QA governance, metric-definition alignment, and release communication. This role serves as the bridge between business stakeholders, analytics SMEs, data/engineering teams, and reporting developers to ensure marketing dashboards and insights products are accurate, timely, and aligned to business needs.

Responsibilities

. Lead the Marketing Analytics workstream across enhancements, issue resolution, and optimization initiatives.

. Run project cadence including daily syncs, technical walkthroughs, and stakeholder status reviews.

. Gather, clarify, prioritize, and translate business requirements into actionable delivery plans, trackers, and releases.

. Act as the primary liaison across marketing stakeholders, analytics SMEs, BI/reporting teams, and data engineering teams.

. Own KPI and business-rule alignment for marketing dashboards, including calculation logic, filters, funnel definitions, and attribution rules.

. Oversee dashboard QA across dev, QA, and production environments and coordinate release readiness and deployment communication.

. Manage issue logs, change requests, dependencies, risks, and future enhancements in a structured and transparent way.

. Ensure stakeholder feedback is addressed, documented, and incorporated into delivery plans.

. Support reconciliation of dashboard outputs against source data and business expectations using pivots, crosstabs, and issue-analysis artifacts.

. Prepare status reports, review decks, and governance updates for project and business stakeholders

Job Requirement

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.Skills and Qualifications:

8+ years of experience in project management, analytics delivery, BI product ownership, or marketing analytics program leadership.

Mandatory hands-on experience in marketing analytics, Google Analytics (GA4), digital analytics, campaign performance reporting, lead/opportunity funnel reporting, and attribution logic.
Proven experience leading cross-functional analytics or dashboard delivery projects involving business stakeholders, analysts, and technical teams.
Strong experience with KPI governance, metric definition alignment, and reporting logic validation.
Experience managing dashboard enhancement backlogs, QA cycles, release coordination, and stakeholder sign-off.
Working knowledge of Tableau or similar BI/reporting platforms.
Strong communication, stakeholder management, and delivery governance skills

Skills

Campaign PerformanceOptimizationMarketing

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About Company

Tiger Analytics is a leading advanced analytics and data science consulting firm that specializes in building AI and data-driven solutions for businesses across various industries. Founded with the mission to leverage the power of data to solve complex business challenges, Tiger Analytics combines deep industry expertise with technical innovation to deliver impactful results.

Their services range from data engineering and analytics strategy to machine learning and artificial intelligence, all tailored to help clients make informed decisions, optimize operations, and enhance customer experiences. With a strong foundation in statistical analysis and predictive modeling, Tiger Analytics excels at transforming raw data into actionable insights.

The company prides itself on a collaborative approach, working closely with clients to understand their unique needs and challenges. This client-centric focus, coupled with a team of world-class data scientists and analysts, has enabled Tiger Analytics to establish a reputation for excellence and innovation.

Important dates & deadlines?

Application Deadline

08 Jul 26, 05:18 PM IST

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