Tiger Analytics - Business Analyst - Revenue Growth Management

:

Tiger Analytics is looking for an experienced Business Analyst specialising in Revenue Growth Management (RGM), Pricing Analytics, and Trade Promotions.

The ideal candidate will have strong experience in FMCG, CPG (Consumer Packaged Goods), or Retail Analytics, with expertise in developing data-driven business strategies to optimise pricing, improve revenue growth, and enhance promotional effectiveness.

The role involves working closely with business stakeholders and analytics teams to identify growth opportunities, evaluate pricing strategies, and deliver actionable business insights.

Key Responsibilities:

• Drive Revenue Growth Management (RGM) initiatives focused on revenue optimisation, pricing strategies, and profitability improvement.
• Analyse pricing structures, market trends, and competitive pricing to identify business growth opportunities.
• Evaluate trade promotions, promotional effectiveness, ROI, and incremental sales impact.
• Work on Trade Promotion Management (TPM) and Trade Promotion Optimization (TPO) initiatives.
• Leverage FMCG, CPG, and Retail Analytics to support business decision-making.
• Apply Marketing Mix Modelling (MMM) to assess marketing effectiveness and optimise marketing investments.
• Analyse sales, pricing, consumer, and promotional data to generate actionable insights.
• Collaborate with cross-functional teams and business stakeholders to translate business requirements into analytical solutions.
• Develop recommendations and present insights to stakeholders to support strategic business decisions.

Required Skills & Experience:

• 5 - 10 years of relevant experience in Business Analytics, Pricing Analytics, Revenue Growth Management, or Trade Promotions.
• Strong domain expertise in FMCG, CPG, Consumer Goods, or Retail industries.
• Hands-on experience in:

• 1. Revenue Growth Management (RGM)
• 2. Pricing Strategy and Pricing Analytics
• 3. Trade Promotion Management (TPM)
• 4. Trade Promotion Optimization (TPO)
• 5. Consumer Goods and Retail Analytics
• 6. Marketing Mix Modelling (MMM)
• 7. Sales and Commercial Analytics

• Strong analytical, problem-solving, and business consulting skills.
• Experience in stakeholder management and presenting data-driven business recommendations.

Preferred Candidate Profile:

• Candidates from FMCG/CPG consulting, Retail Analytics, Pricing Strategy, and Revenue Growth Management backgrounds.
• Experience working on pricing optimisation, promotional effectiveness, and commercial analytics projects.
• Ability to understand business challenges and translate them into analytical recommendations.

Education:

• Bachelor's degree/PG in any discipline