Senior Manager - Performance Marketing - BFSI

Key Responsibilities:

Performance Marketing Strategy & Execution:

• Own the end-to-end performance marketing strategy across Personal Loans, Insurance, and Investment products.
• Plan, execute, and continuously optimize paid campaigns across Google Ads, Meta, programmatic/DSPs, affiliate networks, app install and emerging channels.
• Build channel and product-specific media plans for three distinct funnels: New User Acquisition, Cross-sell, and Repeat/Retention.

Full-Funnel Growth Ownership:

• Own CAC, ROAS, conversion rates, LTV:CAC, and other core performance metrics across all products.
• Design and run cross-sell campaigns that convert existing Personal Loan customers into Insurance and Investment users.
• Build repeat-customer and win-back programs that drive repeat borrowing and continued product usage among the existing base.
• Balance acquisition cost, volume, and quality across always-on and campaign-based media plans.

Budget, Vendor & Partner Management:

• Manage and forecast large monthly media budgets across multiple products and channels.
• Own relationships with ad platforms, agencies, and affiliate/media partners; negotiate rates and evaluate new partnership opportunities.
• Ensure spend discipline and efficient budget allocation basis real-time performance data.

Data, Analytics & Experimentation:

• Partner with Data Science and Analytics teams to build attribution models, cohort analysis, and forecasting frameworks.
• Use MMPs (AppsFlyer/Branch), GA4, and internal dashboards to track and report performance.
• Run structured A/B tests across creatives, landing pages, audiences, and bidding strategies to improve funnel efficiency.

Team & Stakeholder Management:

• Lead, mentor, and grow a team of performance marketers.
• Collaborate cross-functionally with Product, Growth, Data Science, Creative, and Business teams to align on goals and priorities.
• Present performance reviews, insights, and strategic recommendations to leadership on a regular cadence.

What We're Looking For:

• 8-12 years of experience in performance marketing, with significant exposure to BFSI, fintech, lending, insurance, or investment products.
• Proven track record managing large-scale paid media budgets across Google, Meta, and programmatic platforms.
• Hands-on experience with app-based performance marketing and MMPs (AppsFlyer, Branch, Firebase) for high-scale consumer apps.
• Demonstrated experience running both acquisition (new-user) and lifecycle (cross-sell/retention) marketing programs not just one side of the funnel.
• Strong analytical, data-driven mindset; comfortable working with Excel/SQL and performance dashboards.
• Experience managing and developing a team of marketers.
• Excellent stakeholder management, communication, and cross-functional collaboration skills.
• MBA or equivalent from a reputed institute preferred.

Good to Have:

• Prior experience in an NBFC, digital lending, or BFSI-focused fintech.
• Exposure to CRM and marketing automation platforms for lifecycle campaigns.
• Experience working with programmatic/DSP and affiliate marketing ecosystems in India.