Marketing Manager

Job Title: Marketing Manager

Location: Delhi

Employment Type: Full-Time

Experience Required: 5–6 Years

About TNC Aviation:

• Founded in 2009, TNC Aviation is a leading aviation training and recruitment organization helping individuals build successful careers in aviation.
• Our portfolio includes:
• ● Pilot Training Programs with global FAA-approved flight schools
• ● Cabin Crew & Communication Training Programs focused on grooming, confidence, and service excellence
• ● Aviation Recruitment Services connecting professionals with top airlines
• ● Corporate Training & Consulting for aviation partners and institutions
• We deliver globally benchmarked training, personalized guidance, and career-focused placement support to help students and professionals soar higher in aviation.

Job Overview:

We are looking for a dynamic and result-oriented Marketing Manager / Digital Marketing Manager to lead and execute end-to-end marketing initiatives for the organization. The ideal candidate should have hands-on experience in digital marketing, social media management, content strategy, branding, lead generation, paid advertising, and campaign execution.

This role requires a 360-degree marketing professional who can manage the brands online presence, drive student inquiries, create engaging marketing campaigns, and coordinate across multiple marketing channels to support business growth.

Work Arrangement:

• ● Full-time role
• ● Work from Office (Monday to Friday)
• ● Saturdays: Permanent Work from Home
• ● Candidate must have their own laptop

Key Responsibilities:

1. Marketing Strategy & Brand Management

• Develop and execute comprehensive marketing strategies to increase brand visibility and student enrollments
• Plan and manage online and offline marketing campaigns aligned with business goals
• Maintain brand consistency across all marketing channels and communication
• Coordinate with internal teams to develop promotional campaigns and marketing initiatives
• Identify new growth opportunities, partnerships, and audience segments

2. Social Media Management & Content Marketing

• Manage and grow the companys presence across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms
• Create and oversee engaging content including posts, reels, stories, blogs, videos, and promotional creatives
• Develop monthly content calendars and campaign plans
• Coordinate with graphic designers, video editors, and content creators for timely execution
• Monitor social media trends and audience engagement to improve brand reach and interaction

3. Website Management & SEO

• Manage, update, and optimize the company website on WordPress
• Create landing pages and website content for campaigns and lead generation
• Implement on-page, off-page, and technical SEO strategies to improve search rankings
• Conduct keyword research related to aviation training, pilot training, and cabin crew programs
• Ensure website performance, speed optimization, and mobile responsiveness

4. Paid Advertising & Lead Generation

• Plan, create, and manage paid campaigns on Google Ads and Meta Ads (Facebook & Instagram)
• Optimize campaigns to generate high-quality leads and maximize ROI
• Manage budgets, targeting strategies, ad creatives, and performance tracking
• Develop lead generation campaigns for admissions, training programs, and recruitment services
• Work closely with admissions and sales teams to improve lead conversion and campaign effectiveness

5. Analytics, Reporting & Performance Tracking

• Monitor campaign performance using Google Analytics, Meta Business Suite, and Google Search Console
• Generate weekly and monthly marketing performance reports
• Track KPIs including leads, engagement, website traffic, conversions, and ROI
• Analyze data and identify opportunities to improve campaign performance and marketing effectiveness
• Stay updated with the latest marketing trends, tools, and industry best practices

Requirements:

• ● 5–6 years of experience in marketing or digital marketing
• ● Strong understanding of social media marketing, branding, and content strategy
• ● Hands-on experience with SEO, WordPress website management, Google Ads, and Meta Ads
• ● Experience in lead generation and performance marketing
• ● Ability to manage multiple marketing channels and campaigns independently
• ● Familiarity with Google Analytics, Search Console, and marketing tools
• ● Strong communication, creative thinking, and analytical skills

Preferred Qualifications:

• ● Experience in education, training, or aviation-related marketing
• ● Knowledge of video content strategy, influencer collaborations, and campaign planning
• ● Understanding of landing page optimization and conversion rate optimization (CRO)

What We Offer:

• ● Opportunity to work in the aviation education industry
• ● Career growth in a dynamic marketing leadership role
• ● Exposure to branding, digital marketing, and large-scale campaign execution
• ● Collaborative and growth-oriented work environment