Associate Director - Marketing

Role Overview:
We are looking for a strategic and hands-on Associate Director Marketing to lead enterprise-wide marketing initiatives that strengthen market positioning, support business growth, and enhance engagement with clients and stakeholders. The role will combine strategic planning, brand positioning, thought leadership, go-to-market execution, and cross-functional program leadership.
Key Responsibilities:
- Translate business priorities into high-impact marketing strategies and programs aligned with organizational growth objectives.
- Lead end-to-end marketing initiatives from market insights and strategy through execution, measurement, and optimization.
- Develop differentiated positioning, messaging, and marketing narratives based on market trends, customer insights, and business priorities.
- Lead enterprise positioning and go-to-market initiatives, including thought leadership, sales enablement, strategic client engagement, and brand-building programs.

- Develop marketing content, campaigns, presentations, and communication assets with a strong focus on quality and business relevance.
- Drive execution across multiple initiatives, ensuring timelines, budgets, quality, and expected outcomes are achieved.
- Partner with senior leadership, sales, business, product, and other stakeholders to align marketing priorities and drive business impact.
- Build strong relationships with internal stakeholders and external partners while maintaining high ownership of deliverables.
- Use market intelligence, customer insights, and campaign performance data to identify opportunities and improve marketing effectiveness.
- Drive integrated marketing programs across digital, content, events, communications, and other relevant channels.
- Minimize agency dependency by developing strong internal marketing capabilities and taking ownership of strategy and execution.
- Track marketing performance, prepare management reports, and communicate key insights and recommendations to leadership.
- Lead continuous improvement of marketing processes, frameworks, and execution standards.
Required Skills & Experience:
- 11-14 years of experience in B2B marketing, preferably within financial services, consulting, research, professional services, technology, or other knowledge-intensive industries.
- Proven experience leading enterprise-level and cross-functional marketing initiatives from strategy through execution.
- Strong understanding of B2B marketing, positioning, GTM strategy, thought leadership, content marketing, and sales enablement.
- Experience working with senior leadership and managing complex stakeholder environments.
- Strong strategic thinking, storytelling, communication, and program management capabilities.
- Demonstrated ability to operate independently with a hands-on approach to execution.
- Experience working in a matrixed or multinational organization is preferred.
- Strong analytical skills with the ability to use market and campaign insights to drive decisions.
- MBA in Marketing, Communications, Brand Management, or a related discipline from a reputed institution preferred.