Senior Manager - Marketing & Product Development

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We are looking for a Senior Manager with strong experience in B2B marketing and product development within the specialty/bulk chemical industry. The role will own marketing strategy, market development, customer insights, product positioning, and new product opportunities, working closely with Sales, R&D, Regulatory, Finance, and other stakeholders.

• Lead marketing activities across product lines, including brand building, digital marketing, content development, and market activation.
• Develop and execute annual marketing plans and budgets across domestic and export markets.
• Drive digital marketing, SEO/SEM, website promotion, social media, trade platforms, publications, and lead-generation initiatives.
• Develop concept notes, white papers, technical articles, product communication, sales decks, product information sheets, and other sales enablement tools.
• Plan and execute trade shows, customer events, innovation days, distributor programs, and other B2B marketing activities for brand awareness and lead generation.
• Develop marketing and promotional assets for distributors, traders, and channel partners, including co-branding and point-of-sale materials.
• Develop segment-specific and application-focused sales tools, including customer introduction decks, distributor training material, and product/application communication.
• Own product communication, packaging/labeling requirements, compliance updates, and competitive benchmarking across existing and new SKUs.
• Conduct market research, customer insight analysis, competitive benchmarking, and opportunity assessment to identify growth opportunities.
• Identify market white spaces and evaluate potential new product/application opportunities.
• Develop product value propositions, positioning, pricing recommendations, and go-to-market plans.
• Collaborate with R&D, Regulatory, Legal, Finance, Sales, and manufacturing teams to evaluate product development opportunities, investments, and commercial feasibility.
• Lead and coordinate product development projects from opportunity identification through commercialization.
• Work with external agencies and research partners for market research, campaigns, content, and brand initiatives.
• Use data, analytics, and AI-enabled marketing tools to evaluate campaign effectiveness and support business decisions.
• Build strong relationships with customers, distributors, internal stakeholders, agencies, and industry partners.
• Manage multiple projects and stakeholders in a matrix environment while ensuring timely execution and delivery.
• Travel to customer locations, production sites, trade events, and other business locations as required.

Required Skills:

• 10 - 20 years of experience in B2B Product Management, Marketing, Market Development, or a related function within the chemical industry.
• Chemical industry experience is mandatory, preferably in bulk chemicals, specialty chemicals, or related B2B chemical businesses.
• Strong techno-commercial understanding of chemical products, applications, customers, and markets.
• End-to-end B2B marketing experience, from strategy and budgeting to hands-on execution.
• Strong experience in digital marketing, SEO/SEM, content marketing, social media, trade marketing, and market activations.
• Experience in product development, market research, customer insights, opportunity sizing, product positioning, and pricing.
• Strong experience managing agencies, external partners, and cross-functional projects.
• Ability to translate market and customer insights into actionable product and marketing strategies.
• Strong analytical and communication skills with the ability to present data-backed recommendations to senior stakeholders.
• Strong stakeholder management and coordination skills, preferably in a matrix organization.
• Experience with project management tools and structured product development processes.
• Exposure to food ingredient marketing, influencer/AEO marketing, or campaign management would be an advantage.
• Willingness to travel as required.