UGC Content Manager

We are looking for an experienced UGC Content Manager who can plan, create, and execute high-performing user-generated content (UGC) ads across digital platforms. The ideal candidate understands consumer psychology, short-form video trends, and performance marketing, and has hands-on experience producing UGC ads that drive conversions.

Key Responsibilities:

• Plan and develop UGC ad strategies aligned with brand and performance goals
• Research trends, competitors, and audience behavior to create engaging ad concepts
• Write compelling scripts and hooks for UGC-style video ads (Reels, Shorts )
• Coordinate with creators/influencers to produce authentic and high-converting content
• Manage end-to-end execution: ideation, scripting , shooting , editing , publishing
• Test multiple ad creatives, hooks, and formats to optimize performance
• Collaborate with content and performance marketing teams to scale winning creatives
  
• Analyze ad performance metrics and continuously improve content
• Build and maintain a network of UGC creators

Required Skills:

• Strong understanding of UGC ad formats and social media platforms (Instagram, YouTube, etc.)
• Strong communication and team management skills
• Excellent scriptwriting and storytelling skills for short-form content
• Knowledge of performance marketing and ad metrics
• Basic video editing understanding (tools like Premiere Pro, CapCut, Final Cut Pro)

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• Creative thinking with a data-driven mindset

Experience Requirements:

• 3–5 years of experience in UGC content, performance marketing, or ad creative roles
• Proven track record of creating successful UGC ads for brands (D2C preferred)
• Experience in handling multiple ad campaigns and managing creators
• Experience working with influencer marketing campaigns
• Understanding of Meta Ads and Google Ads ecosystem
• Ability to identify viral trends quickly and adapt them into ads